The North Face Wikipedia advertising campaign
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English: In 2019 the ad agency Leo Burnett Tailor Made for The North Face inserted photographs of people wearing the brand into Wikipedia articles. After discussion the files were deleted. Further information:
- https://adage.com/creativity/work/north-face-top-imagens/2174261
- The Verge: “North Face tried to scam Wikipedia to get its products to the top of Google search”
- NYT: "North Face Apologizes for Adding Its Own Photos to Wikipedia to Promote Its Brand"
- Wikimedia Foundation blog post: "Let’s talk about The North Face defacing Wikipedia"
- Conflict-of-interest editing on Wikipedia#The North Face
- https://foundation.wikimedia.org/wiki/Terms_of_Use/en#4._Refraining_from_Certain_Activities
- Commons:Deletion requests/Files uploaded by User:Fhpatucci
- Commons:Deletion requests/Files uploaded by Adamjonnes80
- Commons:Deletion requests/Files in Category:The North Face Wikipedia advertising campaign.
Français : En 2019, The North Face a inséré dans des articles wikipédia des photographies montrant le logo de la marque.
Español: En 2019, la agencia de publicidad Leo Burnett Tailor Made, en una campaña para la marca The North Face, agregó fotografías de personas mostrando el logo de la marca en Wikipedia. Más información:
- Genbeta: "The North Face ha intentado aprovecharse de la Wikipedia para posicionar mejor en Google Imágenes, pero le ha salido mal"
- Xataka: "The North Face lanza una campaña publicitaria riéndose y aprovechándose de Wikipedia"
- ReasonWhy: "The North Face: Hackear la Wikipedia quizás no fue tan buena idea"
Português: Em 2019, a agência de Publicidade Leo Burnett Tailor Made fez uma campanha para a empresa The North Face inserindo na Wikipédia imagens com o logotipo da empresa. Mais informações:
- Fundação Wikimedia: Vamos falar sobre The North Face estragando a Wikipédia
- BBC: Marca de roupas troca fotos de paisagens brasileiras na Wikipédia por propaganda e causa revolta nas redes sociais
- Terra: Agência de publicidade troca imagens da Wikipédia para divulgar marca
- G1: Wikipedia critica marca de roupas por trocar fotos de artigos por imagens publicitárias
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Screenshot of Metawiki on the lock for the North Face's marketing accounts