File:PSYOP AND SOCIAL NETWORKS (IA psyopandsocialne1094561259).pdf
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PSYOP AND SOCIAL NETWORKS
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| Author |
Sadoun, Andrew A. |
| Title |
PSYOP AND SOCIAL NETWORKS |
| Publisher |
Monterey, CA; Naval Postgraduate School |
| Description |
This thesis explores how Military Information Support Operations (MISO) organizations can leverage social networks to influence foreign target audiences. The paper acknowledges that some organizations and industries external to the defense community, like non-state actors and large businesses, routinely use social networks to project influence within certain population segments. The thesis uses four case studies to examine how non-state actors and business marketers leverage social networks to persuade target audiences and achieve goals. The case studies generate several inferences about how social networks could be leveraged within the MISO Community. First, the most influential information content does not come from within the MISO team. The best content emanates from a network of many indigenous influential actors close to or within a target audience. Because of this, MISO elements should focus more on becoming \"network managers\" rather than content developers. Second, to leverage these networks, MISO teams should identify, engage, and build mutually beneficial relationships within the influence network. This is a slow and gradual process based on mutual trust and thus takes years to complete. Subjects: MISO; PSYOP; social networks; social network analysis; Coca-Cola; Pepsi; Coke; information operations; marketing; influence operations; case study; special operations; Army; military; network analysis; NodeXL; Gephi; psychological operations; Military Information Support Operations |
| Language | English |
| Publication date | December 2018 |
| Current location |
IA Collections: navalpostgraduateschoollibrary; fedlink |
| Accession number |
psyopandsocialne1094561259 |
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| Permission (Reusing this file) |
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States. |
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This work is in the public domain in the United States because it is a work prepared by an officer or employee of the United States Government as part of that person’s official duties under the terms of Title 17, Chapter 1, Section 105 of the US Code.
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| This file has been identified as being free of known restrictions under copyright law, including all related and neighboring rights. | ||
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| current | 02:26, 24 July 2020 |  | 1,275 × 1,650, 156 pages (3.55 MB) | Fæ (talk | contribs) | FEDLINK - United States Federal Collection psyopandsocialne1094561259 (User talk:Fæ/IA books#Fork8) (batch 1993-2020 #25665) |
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