File:MARKET RESEARCH CENTER OF EXCELLENCE (IA marketresearchce1094562236).pdf
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Summary[edit]
MARKET RESEARCH CENTER OF EXCELLENCE
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| Author |
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| Title |
MARKET RESEARCH CENTER OF EXCELLENCE |
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| Publisher |
Monterey, CA; Naval Postgraduate School |
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| Description |
Market research is a critical step in the acquisition process and requires due diligence; however, in October 2014, the Government Accountability Office identified limitations in market research performed on Department of Defense (DoD) procurements. To address these limitations, the authors evaluated issues that DoD acquisition professionals face in completing market research. They reviewed current federal literature pertaining to market research and analyzed data received from a questionnaire sent to more than 75 contracting and acquisition personnel, ranging from GS-09 contract specialists to Senior Executive Service-level assistant secretaries of the Navy. Different tools for market research were analyzed and benefits of a command-level staffed Market Research Center of Excellence were explored. Finally, the authors presented seven recommendations to improve market research effectiveness. Subjects: Market Research Center of Excellence |
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| Language | English | |
| Publication date | March 2019 | |
| Current location |
IA Collections: navalpostgraduateschoollibrary; fedlink |
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| Accession number |
marketresearchce1094562236 |
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| Permission (Reusing this file) |
This publication is a work of the U.S. Government as defined in Title 17, United States Code, Section 101. Copyright protection is not available for this work in the United States. | |
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This work is in the public domain in the United States because it is a work prepared by an officer or employee of the United States Government as part of that person’s official duties under the terms of Title 17, Chapter 1, Section 105 of the US Code.
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| This file has been identified as being free of known restrictions under copyright law, including all related and neighboring rights. | ||
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| current | 18:49, 22 July 2020 |  | 1,275 × 1,650, 98 pages (1.41 MB) | Fæ (talk | contribs) | FEDLINK - United States Federal Collection marketresearchce1094562236 (User talk:Fæ/IA books#Fork8) (batch 1993-2020 #21247) |
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