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File:14 Sammlung Eybl Österreich. Alfred Offner (1879-1937). Zeichnet 8. Kriegsanleihe. 1918. 95 x 63 cm. (Slg.Nr. 325).jpg

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Deutsch: Österreich. Alfred Offner (1879-1937). Zeichnet 8. Kriegsanleihe. 1918. 95 x 63 cm. (Slg.Nr. 325) Um kein Produkt wurde so geworben, wie um Zeichnung von Kriegsanleihen. Dafür entwickelten Grafiker in allen Ländern die wesentlichen Elemente der modernen Werbepsychologie. Dazu gehörte der Einsatz von Kinderbildern, ihrer Wirksamkeit war man sich bereits bewusst. Zusätzlich setzte Alfred Offner auch einen Textteil als grafisches Element ein. Den oberen Teil des „Achters“ füllt die Ansicht eines Kindes, das mit ernstem Gesicht ein Geldstück in den unteren Bildteil legt. Die Hand des Kindes verbindet dabei die Bildteile. Wenn das Kind hier bloß Aufmerksamkeit erzeugen sollte, war es doch üblich, in Schulen und Vereinen auch kleinste Beiträge von Kindern zur Kriegsanleihe zu sammeln.
English: Austria. Alfred Offner (1879-1937). 8. Draw war loan. 1918. 95 x 63 cm. (Slg.Nr. 325) No product has been advertised as those, to subscribe war bonds. Graphic designers developed in all countries the essential elements of modern advertising psychology. This involved the use of child images. In addition, Alfred Offner also appointed an text part as a graphic element. The upper part of the "Eight" fills the view of a child laying a coin with a serious facial expression. The hand of the child connects the image parts. If the child should draw attention here merely, it was customary to gather in schools and clubs, even the smallest contributions of children to war bonds.
Español: Austria. Alfred Offner (1879-1937). Zeichnet 8. Kriegsanleihe (Dibuja 8. Bono de guerra). 1918. 95x63cm (Slg.Nr. 325).
Ningún otro producto fue tan publicitado como la compra de bonos de guerra. Con este fin, los diseñadores gráficos de todos los países desarrollaron los elementos esenciales de la psicología publicitaria moderna. Esto incluía el uso de imágenes de niños, cuya efectividad ya se conocía. Además, Alfred Offner utilizó una sección de texto como elemento gráfico. La parte superior del "ocho" se llena con el rostro de un niño con una expresión seria, que coloca una moneda en la parte inferior del cuadro. La mano del niño conecta ambas partes de la imagen. Aunque en este cartel el niño solo sirvió para llamar la atención, era práctica común recolectar dinero en las escuelas y los clubes, incluso las contribuciones más pequeñas de los niños, para los bonos de guerra.
Українська: Австрія. Альфред Оффнер (1879-1937). «8. Візьміть військову позику». 1918 р. 95 х 63 см. (Slg.Nr. 325). Жоден продукт не рекламувався так, як підписка на військові облігації. Графічні дизайнери в усіх країнах розробляли основні елементи сучасної рекламної психології. Яка також передбачало використання дитячих зображень.
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Source Sammlung Eybl, Plakatmuseum Wien
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A. Erhardt

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(Reusing this file)		 Sammlung Eybl, Plakatmuseum Wien
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current08:45, 17 January 2016Thumbnail for version as of 08:45, 17 January 20167,249 × 11,170 (36.63 MB)Hubertl (talk | contribs)Crop
14:45, 17 September 2015Thumbnail for version as of 14:45, 17 September 20157,376 × 11,170 (36.56 MB)Hubertl (talk | contribs)

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