English subtitles for clip: File:Wiki VortragMai1Hohmanncut5 1Master.webm

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What are image sales and how do they work?

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At us, the German Museum, there is a clear regulation. We have a "Bildstelle" (="picture office") and that already says a lot.

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This just works like that people, who came to our museum or visited our website and see an interesting picture or object they want to have an photo of,

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make a request and then they will be transmitted to the "picture office"

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There are two people working and handling the requests.

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As a relative big house we have a lot of requests to handle, regarding pictures.

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Essentially there will be set up a contract, how to use the pictures and then given for a charge

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with clear regulations, what can happen with the pictures

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Who requests pictures?

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Very diverse, we have scientists who request pictures, mainly for publications and for that

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we also have a special regulation. But there are also normals companies, who request pictures at our museum

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Especially as a technical museum, we have a lot of old technique from companies, which still exist today.

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For example if Siemens wants a picture of an old motor or turbine, they built a 100 years ago

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they request at our museum, to get a good picture for use in the press or their brochures

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How compatible are image sales with the public mandate museums have?

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There you have to mention, that there was a huge change in the last years and decades

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and like it often is in such old honorable institutions, the change is slow

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So it's not exaggerated if I talk from ten years. Exactly this question just slowly comes up:

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Is this still compatible with what we are doing?

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Formerly it was pretty clear, with analog photography. You had some effort, you had to make prints for example

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and that all has costed money and this is where this concept comes from

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Today it's totally different. People already come to the museum with a high-resolution camera on their smartphones.

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We for example don't prohibit to make photos in our house and therefore already have the situation

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that people can make better pictures of our collection with their smartphone, than we could sell them

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That is a change, which also has to happen in our minds, to see: How is the reality out there?

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How has it developed itself and how can we deal with that?

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And this discussion is exactly what is going on at our house, that we also ask ourself: We are a completely publicly funded museum,

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there you also have to make a difference to other kinds of museums.

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But at us, it is definitely so that we already get money, and we also get much money in order to digitalize our works

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and so there comes up the question, what exactly it is what we still should sell or not sell.

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How does opinion making work inside the Deutsches Museum?

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This is also different from house to house, we have several examples:

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Smaller museums show to be much more flexible, just because their meetings are much smaller.

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There just 4 or 5 people have to sit them self together in the afternoon, decide and then it's set.

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We over here, have almost 500 employees and many departments, which all have a different opinion on this topic.

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And we also got very traditional structures in our house. For example our "picture office" exists for almost 30 years.

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And if we discuss about this topic, all those people have to get together.

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So what we do is typically german, we set up a work group, which has monthly meetings and continuously works on this topic

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to also create an understanding of how to manage digitalised content, which is not given in any department.

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This is also a problem: If I stand here, being at a conference like this one here, I learn a lot of stuff and get a lot of input of what is possible,

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what other houses do, but therefore I`m ahead of my colleagues

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and have to transfer the new knowledge to them first.

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What suggestions would you make to other institution?

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Most of the time it really just is a question of organisation. At some point you have to sit down and ask yourself:

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What consequences does this have? and this does not work without structural change.

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In the most institutions there are still old structures, in the organigram, responsibilities, tasks and in the job profiles.

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At some point, you have to say: We have to face that new situation and also create new job profiles,

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maybe new departments to face this new environment, so that really is important.

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This doesn't work without some pain most of the time, but I think conferences like this show that this is the way we have to go