English subtitles for clip: File:Shortcutting the Identify topics for impact.webm

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What if i told you there is a strategy 
and a plan

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so important that it is signed 
by 195 countries

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and that these countries spend around $21 
trillion dollar every year

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on developing and refining the goals
of that strategy

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and implementing actions to reach them.

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And that these goals are available 
under a free license

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for us to reuse in the implementation 
of our movement strategy.

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My name is Jan Ainali, I am a co-founder 
of Wikimedians for Sustainable Development

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and I have been thinking about Wikimedia strategy since
I joined the board of Wikimedia Sverige in 2008.

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In 2016 I walked over 1200 kilometers talking to municipalities and 
agencies about the Sustainable Development Goals and open data.

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I learned a lot about how much backing 
the Sustainable Development Goals have gotten

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from public institutions around the world 
just the last couple of years

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when working for the greens in the European 
Parliament in the end of the last mandate.

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Together, we, the Wikimedia movement,

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recently developed an ambitious and detailed strategy, 
the movement strategy,

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that we are now starting to implement and
aim to fulfill in less than ten years.

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With 10 recommendations divided in 45 initiatives, 
there's a lot to do,

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and our resources, especially in terms of 
who will actually do the work are few.

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By short-cutting a few of 
these initiatives,

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through high quality externally 
researched and developed topics,

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we can use those resources on 
other parts of the strategy.

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Parts that are more unique to our situation and 
circumstances that will need tailored solutions.

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Today I will make the case for how using 
the Sustainable Development Goals

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as a framework for our topics with
impact can save us time,

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get us better coverage and gain 
trust from our partners.

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So let me start with the time, 
the most pressing issue to address.

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By using the Sustainable Development Goals
as a framework for our topics with impact

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we can save precious time and start 
writing instead of researching.

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So how exactly can we save time? 
I think there are three main ways.

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First, two of the initiatives in the 
movement strategy

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"Identifying impactful topics" and 
"List of high-impact topics"

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can be completely forgone by reusing the 
Sustainable Development goals as a framework.

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The packaging has already been done, 
and the documentation around it

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is of highest quality and available 
in many languages

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which makes this easy to reuse 
off the shelf for our community.

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This is also the biggest benefit since 
we don't need to await the results

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of the research to give people 
the knowledge they need

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to start addressing the looming problems.

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It will be too late if we only by 
2030 manage to identify the topics.

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Second, we get a guide for how 
to approach the initiatives

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"Identify the impact of Wikimedia 
projects & content" and "Misinformation"

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and may get to more detailed results 
than we could have gotten otherwise

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since we can narrow down the 
field to well established topics.

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Topics that there are already 
other people doing research on

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which means that we can tie in our 
findings to other bodies of knowledge,

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and may also be more directly 
useful for others to reuse.

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Third, we get a flying start 
for the initiatives

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"Bridging content gaps" and "Content 
initiatives in underrepresented communities"

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since these topics are already 
known to our community

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and there is already a user group 
coordinating efforts around them.

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Even for newcomers in our community

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it will be easier to get started if 
they can just use prior knowledge

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when joining us rather than needing 
to pick up new ontologies to interact.

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These content gaps takes us to the 
completeness of the SDG framework.

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By using the Sustainable Development Goals 
as a framework for our topics with impact

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we get a package that covers 
all important topics

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and won't risk missing anything 
in our own research.

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The Sustainable Development Goals 
covers 17 wide areas

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and aims to improve the quality of life for 
every single human and the entire humanity.

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They are broken down on 169 targets 
and over 240 indicators.

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Tens of thousands man years have 
been spent on thinking

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what should go in here to make sure we 
don't miss any important aspects.

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An enormous effort have also been made 
to have them easy enough to understand.

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To paraphrase Greta Thunberg, we don't 
need to "solve the climate crisis".

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It has already been solved. We already 
have all the facts and solutions.

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But most of us don't know these 
basic facts.

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And that is where we come in.

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However, If we set out to develop our 
own framework for what has impact,

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we are risking to miss some aspects that
could change people's lives for the better.

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Changing people's lives for the better is 
also something we could use some help with.

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By using the Sustainable Development Goals 
as a framework for our topics with impact

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even people outside Wikimedia will 
recognize what we are working on

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and might want to help, because they
are working on the same things.

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As I mentioned before, the fact that 195 
countries have signed the Paris Agreement,

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that the Sustainable Development Goals are part of, 
makes these goals very well known around the world.

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Public institutions in these countries have 
been tasked to align their work with them.

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Some of them are scrambling to come 
up with ideas on how to do it,

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some are already working hard.

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For both of these groups we can help by signaling 
that we are on the same page as them,

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and working towards similar goals.

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This will make it easier for them 
to partner with us,

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partly because they can understand the 
value of what we are doing,

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partly because that our allies within 
these institutions now

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have a way to frame the collaboration 
internally in their institution.

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And we need to partner around 
these topics.

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As we are all volunteers we can't demand 
of everyone in our existing community

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to entirely switch tasks and start 
working on these topics.

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For many people working on what they love 
is the only reason they keep on doing it.

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And we should of course embrace that, since their 
energy works towards our larger mission.

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That also means that we must embrace the 
people outside of the Wikimedia movement

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that cares about having impact on the world 
and make it a better place in the near future.

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We need to provide them with a framework 
for operating with us,

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as partners and becoming a part of 
our community.

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In conclusion, today I have made it clear

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how using the Sustainable Development Goals 
as a framework for our topics with impact

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can save us time, 
time that is oh so precious,

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get us better coverage and 
not risk to miss life changing topics

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and gain trust from our partners who we 
need to work with if we want to succeed.

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I would like that each of you listening 
to this who will be working

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with the recommendation Identify Topics 
for Impact in the movement strategy,

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whether you are in a chapter, user group, 
another affiliate or even just an inspired volunteer,

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to not waste any time thinking 
about what could have impact,

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but to embrace the global and well established framework 
of the Sustainable Development Goals instead.

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And even further, to promise to 
spread the word about this

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and inform anyone about to 
undertake activities in this area

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that parts of the puzzle 
have already been solved

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and to focus their mindset of making 
impact instead of reinventing the wheel.

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Imagine a world where every 
single human can freely share

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the knowledge needed to achieve the 
Sustainable Development Goals before 2030,

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that is what we should be doing right now.