File:NDL982256 必ず当る小店経営法.pdf

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Original file (5,308 × 4,377 pixels, file size: 53.01 MB, MIME type: application/pdf, 93 pages)

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Summary

[edit]
必ず当る小店経営法   (Wikidata search (Cirrus search) Wikidata query (SPARQL)  Create new Wikidata item based on this file)
Author
清水, 正巳, 1888-1954
image of artwork listed in title parameter on this page
Title
必ず当る小店経営法
Publisher
透泉閣書房
Language jpn
Publication date

1924

大正13
Place of publication JP
Source

doi:10.11501/982256

institution QS:P195,Q477675
Creator
InfoField
清水正巳 著
Publication Place
InfoField
東京
Subject: NDC
InfoField
673
Extent
InfoField
164p ; 20cm
Material Type
InfoField
Book
Source Identifier: JPNO
InfoField
43047047
Date Digitized: W3CDTF
InfoField
2009-03-31
Audience
InfoField
一般
Title Transcription
InfoField
カナラズ アタル コミセ ケイエイホウ
Publisher Transcription
InfoField
トウセンカク ショボウ
Source Identifier: NDLBibID
InfoField
000000594349
Call Number
InfoField
528-52
Creator Transcription: NDLNA
InfoField
シミズ, マサミ
Creator: NDLNAId
InfoField
00071602
Contents
InfoField
標題

目次

第一篇 店舖の構へ方陳列及廣告

小資本に苦するに足らず/1

陳列臺の拵らへ方/5

小店舖設計/3

土間をどうすればよいか/6

入口はどうすればよいか/8

電燈はどう云ふ風にするか/9

全體の裝飾のしかた/11

店内を裝飾する方法/12

座賣場は夜は寢臺/14

小店の店舖の設計種々/15

プライスカードの必要/19

プライスカードの要領/21

プライスカードの拵らへ方/22

プライスカードの文字/24

プライスカードの輪廊/25

ショーカードの拵らへ方/26

ショーカードの文字/30

ショーカードの文章/31

ショーカードの輪廊實例/32

吊看板の拵らへ方/36

立看板廣告の拵らへ方/37

廣告文句の書き方/39

第二篇 小店と其營業方針

實際的な營業方針/51

廣告本位の店を作れ/51

客に遠慮させぬ店舖/53

品質に信念を與へよ/54

値段に信念を與へよ/55

滿足をさせる待遇法/56

拙劣な呼込客引策/58

縁日商人もやらぬ/60

尾行的待遇法/63

見せて買はせる店/65

現金賣に改むべし/66

安く多く安く賣る主義/69

現金主義の問屋との取引/71

價の利益は經費節減に得らる/72

商品賣價の計算方法/75

間違ひ易き賣價算出法/77

正しき賣價の算出法/80

利益率と回轉率の關係/84

利益率はどの位か/86

標準なき賣値は危險なり/88

強盜窃盜に關する防豫/90

店員の不正に對する豫防/92

商品取扱不注意の損失/94

商品の保存不注意の損失/99

事務用品販賣用品の無駄/102

電燈や瓦斯の無駄/105

仕入上の冗費を省く工夫/106

第三篇 小店販賣法

お客樣が買ひたくなる迄/108

客が往來を歩いてる時/110

興味から慾望への道/111

慾望から本當の購買慾へ/113

お得意を作る秘訣六ヶ條/118

變態賣價は廢止すべし/119

如何に變態賣價を防止するか/121

賣殘り品を如何にするか/123

自分の街に客を惹く/125

廉賣はもう古い/128

賣出しの準備/129

チラシ廣告のやり方/131

電柱のスローガン廣告/142

第四篇 小店と有望なる營業

何を賣るべか/144

マーケツト販賣と利益率/145

マーケツト内容及實質/154

マーケツトを創始せんとする人々へ(其ノ一)/158

マーケツトを創始せんとする人々へ(其シ二)/160

ムーケツトを創始せんとする人々へ(其ノ三)/161

Licensing

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Public domain
According to Japanese Copyright Law (June 1, 2018 grant) the copyright on this work has expired and is as such public domain. According to articles 51, 52, 53 and 57 of the copyright laws of Japan, under the jurisdiction of the Government of Japan works enter the public domain 50 years after the death of the creator (there being multiple creators, the creator who dies last) or 50 years after publication for anonymous or pseudonymous authors or for works whose copyright holder is an organization.

Note: The enforcement of the revised Copyright Act on December 30, 2018 extended the copyright term of works whose copyright was valid on that day to 70 years. Do not use this template for works of the copyright holders who died after 1967.

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