File:NDL954896 屹度当る小店経営法 part1.pdf

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屹度当る小店経営法   (Wikidata search (Cirrus search) Wikidata query (SPARQL)  Create new Wikidata item based on this file)
Author
井関, 十二郎, 1872-1932
image of artwork listed in title parameter on this page
Title
屹度当る小店経営法
Publisher
佐藤出版部
Language jpn
Publication date

1915

大正4
Place of publication JP
Source

doi:10.11501/954896

institution QS:P195,Q477675
Creator
InfoField
井関十二郎 著
Publication Place
InfoField
東京
Subject: NDC
InfoField
673
Extent
InfoField
209p ; 18cm
Material Type
InfoField
Book
Source Identifier: JPNO
InfoField
43023036
Date Digitized: W3CDTF
InfoField
2008-03-31
Audience
InfoField
一般
Title Transcription
InfoField
キット アタル ショウテン ケイエイホウ
Publisher Transcription
InfoField
サトウ シュッパンブ
Source Identifier: NDLBibID
InfoField
000000570492
Call Number
InfoField
360-169
Creator Transcription: NDLNA
InfoField
イゼキ, ジュウジロウ
Creator: NDLNAId
InfoField
00386525
Contents
InfoField
標題

目次

第一章 緒言 諸君の店は能く売れてゐます乎/1

第二章 落伍 競争の圧迫に何うしてれ打勝つ乎/4

(一) 東西南北凡てこれ魔の手の圧迫/5

(二) 不自然の経営で果して儲かる乎/7

(三) 小売及小店には独占の鐵壁なし/9

(四) 競争に対して研究すべき三問題/11

(五) 今日は小店成功の絶好機会なり/14

(六) 競争その者の範囲は極めて広い/16

(七) アラユル競争と其に打勝つ方法/18

第三章 商策 其意味と小店経営上の一大武器/21

(一) 商策は店の存在と特質との旗印/21

(二) 特色ある商策の権威と其吸引力/23

(三) 詮じ詰めた商策と其善悪鑑定法/26

(四) 商策の印刷と之を公表する必要/27

第四章 引力 商策の構成要素たる引力の研究/32

(一) 商策と素見客に対する根本問題/32

(二) 素見客に対する最善なる待遇法/36

(三) 小店には何等自然的好背景無し/39

(四) 品物と共に是非満足快感を売れ/41

(五) 客が物を買ふ時何を要求する乎/44

(六) 普通人ならば誰れも出来る芸当/47

(七) 品物と共に満足を売るとは何乎/50

(八) 顧客をはじき出す鐵条網の種種/52

(九) 小店と品質の程度との実際研究/54

(一〇) 何んでもあります主義と其可否/57

第五章 魅力 客の来る店(商策要素研究の二)/60

(一) 利盆の程度はどれ位に定める乎/60

(二) 絶体に維持励行すべき正札販売/63

(三) 御不満足の節は喜で御返金仕候/65

(四) 店内御随意に御縦覧の程願上候/69

(五) 競争の起つた場合に執るべき策/73

(六) 競争に打勝つ根本策と其三実例/78

(七) 何か一の呼び物を売る事の必要/81

(八) 這入り易く出易く買物し易い店/84

(九) 各方面より見たる買物お届け制/88

(一〇) 好商策のない小店に客足は無い/93

第六章 顧客 小店の生命たる顧客待遇法要訣/96

(一) 大店と小店巧妙極まる天の配剤/98

(二) 小店の過半は口と身振りの経営/102

(三) 顧客は人間じや犬や猫では無い/105

(四) 顧客待遇法の根源は慇勲と熱心/110

(五) 顧客が這入つて来る瞬時が大切/114

(六) 小店は顧客の心を温むる孵卵器/119

(七) 新客が常客となる機会の分岐点/124

(八) 商人の親切は果して通じない乎/126

第七章 客扱 小店の生命顧客待遇法要訣の二/129

(一) 大臣も立坊も凡て平等の好顧客/129

(二) 買物外の来店者は何う扱はう乎/134

(三) 品物と客との結婚も仲人が要る/136

(四) 小店の顧客維持持策の最上なる者/140

(五) 目前の販売是乎将来の販売非乎/143

(六) 小店と表情及言葉其実際的研究/146

(七) 彼の客此の客夫夫の最善待遇法/152

(八) 便利が却て仇となる電話の応対/166

第八章 店番 店番は小店の死活問題附其雛型/169

(一) 最も肝腎な研究其一店番の眼付/169

(二) 眼で物を云へ眼で忌やがらすな/171

(三) 最も肝腎な研究其二店番の視線/174

(四) 隠かな注目とヂロリと見る視線/177

(五) 実際多くて害の烈い種種の視線/182

Licensing

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