File:NDL1054344 商店繁昌の秘訣.pdf

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Original file(5,543 × 3,879 pixels, file size: 48.05 MB, MIME type: application/pdf, 75 pages)

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商店繁昌の秘訣   (Wikidata search (Cirrus search) Wikidata query (SPARQL)  Create new Wikidata item based on this file)
Author
中外商業新報社
image of artwork listed in title parameter on this page
Title
商店繁昌の秘訣
Publisher
中外商業新報社
Language jpn
Publication date

1935

昭和10
Place of publication JP
Source

doi:10.11501/1054344

institution QS:P195,Q477675
Creator
InfoField
中外商業新報社 著
Publication Place
InfoField
東京
Subject: NDC
InfoField
673
Extent
InfoField
134p ; 19cm
Material Type
InfoField
Book
Source Identifier: JPNO
InfoField
44051595
Date Digitized: W3CDTF
InfoField
2010-03-31
Audience
InfoField
一般
Title Transcription
InfoField
ショウテン ハンジョウ ノ ヒケツ
Publisher Transcription
InfoField
チュウガイ ショウギョウ シンポウシャ
Source Identifier: NDLBibID
InfoField
000000648271
Call Number
InfoField
特231-173
Creator: NDLNAId
InfoField
00267109
Contents
InfoField
標題

目次

一、 効果のある賣出しの仕方/1

1・ 計畫的であること/1

2・ 目的をはつきり定めること/2

3・ 興味のあること/4

4・ 宣傳裝飾でその氣分を出すこと/5

5・ 眞面目であること/6

成功した實例/8

三段構への賣出し

効果を擧げた閑散期賣出し

五割増量賣出し

俳優好み人氣投票賣出し

筍百五十貫を賣る

奇拔な賣出商略

ホームラン・セール賣出し

二、 當る商略當つた商略/16

1・ 商略とは/16

2・ 商略を行ふには/17

3・ 商略を行ふ時期/22

成功した實例/22

賣れなかつた品に一工夫

面白い懸賞募集商略

當つた「サーヴイス袋」

文具店の花火商略

無盡式掛賣販賣商略

レコード店の「名曲回聽會」

三、 宣傳廣告の仕方あの手この手/28

1・ 計畫を建てること/28

2・ 目的を定めること/29

3・ 手段やり方を考へること/31

4・ 注意を惹くこと/31

5・ 目新しいこと/33

成功した實例/34

チラシ配布一ヶ年計畫

宛名廣告調査から

宛名の回數を減じ賣上げを増す

人氣を博した引換劵

レコードを宛名廣告に

効果を擧げた謄寫版のビラ

風變りの廣告看板

客から客への宣傳でこの繁昌

商品劵利用のチラシ

共同でカタログ發行

四、 効果的な陳列と裝飾/43

1・ 明るく感じよく/43

2・ ウインドーと特賣台/44

3・ 店内陳列/45

4・ 整ひ過ぎた店/46

5・ 常に手を加へよ/47

陳列裝飾の實例/49

三點主義陳列法

男女顧客の氣持を捉へた陳列

ハンドバツクが賣れた陳列

少い品を多く見せる

興味本位と迫力本位

郊外商店とウインドー

陳列を變更して賣上激増

五、 顧客の應對と扱ひ方/56

1・ 接容の根本/56

2・ 販賣員の腹/58

3・ 販賣 腹 自信 親切/59

成功した實例/60

客の名を逸早く覺える事

親切丁寧は一種の習慣

「高いね」の客の扱ひ方

新しいのを買ふのは無駄ですよ

店員と客との親しみの限度

代用品の獎め方

結局損をする頭の高い商人

負けろ問答

商品の見せ方の一例

六、 サーヴイスの實施/70

1・ サーヴイスの氾濫/70

2・ サーヴイスと經費/72

3・ サーヴイスと評判/74

成功した實例/75

競爭店を斷然壓倒

軸や額を籤引で進呈

朝湯サーヴイス

避暑客獲得の新戰術

雨傘サーヴイス二題

いつも間に合ふ店

購買組合も齒が立たぬ

折角の名案だつたが

七、 外交販賣の要領/84

1・ 近頃多くなつた御用聞き/84

2・ 外交販賣の必要條件/85

3・ 問屋の塲合/89

成功した實例/90

店主が戰線視察

官廳で洋服の陳列販賣

金は欲しくても受取らぬ

一日に三度も得意廻り

御用聞きで現金賣り

八、 店員の上手な使ひ方/96

1・ 從來の店員に對する態度/97

2・ 店員訓練の要諦/97

3・ 店員の待遇/99

店員訓練の實例/100

店員教育五ヶ年計畫

優秀店員を派遣し合つて訓練

能率増進は將來の保證から

自ら研究會得さす

店員を働きよくすること

良き店員を得るにこの苦心

時間が無いでは訓練は出來ぬ

九、 巧妙な仕入法/107

1・ 如何なる商品を仕入れるか/107

2・ 値段について/109

3・ 問屋操縱法/110

成功した實例/112

新製品の仕入れは店員と合議

本舗と提携し販賣能率を擧ぐ

腹と腹の取引き

自ら考案して他店を斷然壓倒

仕入れ過ぎて失敗

取引店は人物本位

卅錢の品を賣るには四十錢の品も置け

洋服との調和を考へて

十、 特色を賣れ/120

附録

商品回轉率一覽表/122

賣價算出法/123

單利・複利表/124

日歩・年利對照表/125

印紙税率摘要(一)/126

印紙税率摘要(二)/127

營業收益税率摘要/128

内國通常郵便物料金/129

市内特別・速達郵便料/130

郵便特殊取扱料/131

内國郵便爲替料/132

内國小包・航空郵便料/133

新制度量衡表/134

Licensing

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This image is in the public domain because it is a mere mechanical scan or photocopy of a public domain original, or – from the available evidence – is so similar to such a scan or photocopy that no copyright protection can be expected to arise. The original itself is in the public domain for the following reason:
Public domain
According to Japanese Copyright Law (June 1, 2018 grant) the copyright on this work has expired and is as such public domain. According to articles 51, 52, 53 and 57 of the copyright laws of Japan, under the jurisdiction of the Government of Japan works enter the public domain 50 years after the death of the creator (there being multiple creators, the creator who dies last) or 50 years after publication for anonymous or pseudonymous authors or for works whose copyright holder is an organization.

Note: The enforcement of the revised Copyright Act on December 30, 2018 extended the copyright term of works whose copyright was valid on that day to 70 years. Do not use this template for works of the copyright holders who died after 1967.

Use {{PD-Japan-oldphoto}} for photos published before December 31, 1956, and {{PD-Japan-film}} for films produced prior to 1953. Public domain works must be out of copyright in both the United States and in the source country of the work in order to be hosted on the Commons. The file must have an additional copyright tag indicating the copyright status in the United States. See also Copyright rules by territory.

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