Category:Hess's International Flower Show, Allentown, Pennsylvania

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Hess's Flower Shows began in May 1962 when Max Hess, Jr. transformed the department store at 9th and Hamilton Street into a huge flower garden.

During the flower show, the store had flowers from around the world, such as Tahiti and the South Pacific, Japan, China, Philippines, India, Pakistan, Burma, Vietnam, the Caribbean, the Mediterranean and Europe. In addition, other parts of the store were decorated by orchids, banana trees and pineapple plants.

Hess invited floral magazine editors and home magazine editors as well as members of the press to give interviews. Starting in 1964, the opening of the flower show was televised live by Philadelphia television in color (a rarity at the time). In 1968, Barbara Eden was invited to open the show, and in years afterward Barbara Walters and other celebrities were invited to open the show.

Hess understood the glamour of these events would reflect on the store, on Allentown, and on himself. Hess retired in early in March 1967. However the show was continued by his successor Philip Berman until the last show in 1973.

Media in category "Hess's International Flower Show, Allentown, Pennsylvania"

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