Category:East London Bus & Coach Company

English: The East London Bus & Coach Company Ltd (ELBCC) is a London bus operator that was incorporated on 14 December 1988 as part of the splitting up of London Buses Ltd, which was one of the stages in the process of privatisation of London bus services. As a London Buses subsidiary, it adopted the brand name of East London alongside a logo representing a Thames Barge, which appeared on buses in addition to the uniform branding already being used by London Buses before the split. The company was fully privatised in September 1994 when it was sold to the Stagecoach Group. At the same time, Stagecoach also purchased the neighbouring South East London & Kent Bus Company Ltd (Selkent). ELBCC's buses were intially rebranded into a red version of the Stagecoach corporate livery, retaining the East London name but in a white striped Stagecoach logo, dropping the barge device. When the second Stagecoach corporate livery emerged, buses were repainted into its red London variant, which in common with Selkent saw the dropping of the East London name altogether in favour of the generic Stagecoach fleetname and 'in London' strapline. On 23 June 2006 the company became part of the newly formed East London Bus Group, created when Stagecoach sold its London operations to Macquarie Bank. The ELBG resurrected the individual company identities, which for ELBCC involved restoring the East London name in a larger typeface and with larger version of the barge logo. On 15 October 2010 the ELBG was sold back to Stagecoach, leading to buses being rebranded back into a uniform Stagecoach London livery.