Category:Beck & Eck Motors, Allentown, Pennsylvania

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The Rickenbacker Motor Company was a 1920s automobile company established in Detroit by Barney Everitt. World War I pilot Eddie Rickebacker served as Vice President and director of sales, lending his name to the firm.

In Allentown, The Allentown Rickenbacker Sales and Service company opened in April 1925 at 1227 Liberty Street. The company sold sporting coupés, touring cars, sedans, and roadsters. The company, like many early car dealers went out of buisness in March 1927 when its parent company dissolved. It was taken over by Beck & Eck Motors, owned by James A. Beck ad Clarence G Eck.

Beck & Eck sold Cord and Auburn automobiles, apparantley successfully as in December 1932, the company moved to a new building, located at the southeast corner of 19th and Tilghman Street. However, the Great Depression forced them to go out of buisness at the end of 1933. The building was purchaced by the Dankel Motor Company, owned by Jack Dankel who began selling Chevrolets from it in January 1934.