File:The centralization of the web by dominant social media platforms.jpg
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English: Social networks were built using the open technology of the web, a decentralized system. On the web there was no central agent with the ability to decide who could say what, or what information could or should be circulated. And it was acceptable for things to go wrong. In fact, launching a product quickly, identifying problems based on the state-of-the-art user experience, and iterating became the mantra among programmers and 2.0 entrepreneurs.
In a decentralized system, problems are typically local and can be neutralized relatively quickly. Therefore, in general, we were satisfied with that spirit. Experimentation and innovation were moving forward within a framework that ensured that the risk they posed to society was acceptably low. The context changed. In the last 5 years, Google and Facebook have gone from handling less than 50% of the traffic to the major web content sites, to 75% today. This process is often called centralization: a small group of actors acts as a mediator both among the thousands of users, and between these users and content providers such as traditional media. And because of this paradigm shift we increasingly see that when one of these central systems fails (by mistake or negligence) it can lead to widespread and catastrophic consequences. In order to address this problem, the agencies, entities and institutions that must watch over competition must make use of the tools they have been given. This type of action would not only reduce the extent of the negative impacts generated by errors and negligence on the part of these companies, but would also generate a digital space more conducive to innovation, and a group of executives more willing to cooperate with our political representatives.Español: las redes sociales se construyeron utilizando la tecnología abierta de la web, un sistema descentralizado. En la web no había un agente central con capacidad para decidir quién podía decir qué, o qué información podía o debía circular. Y era aceptable que las cosas salieran mal. De hecho, lanzar un producto rápidamente, identificar los problemas basados en la experiencia de usuarios de vanguardia, e iterar, se convirtió en el mantra entre los programadores y empresarios 2.0.
En un sistema descentralizado los problemas son típicamente locales y pueden ser neutralizados con relativa rapidez. Por lo tanto, en general, estábamos satisfechos con aquel espíritu. La experimentación y la innovación avanzaban dentro de un marco que aseguraba que el riesgo que representaban para la sociedad fueran aceptablemente bajos. El contexto cambió. En los últimos 5 años Google y Facebook han pasado de manejar menos del 50% del tráfico a los principales sitios de contenido web, a 75% en la actualidad. A ese proceso a menudo se le llama centralización: un pequeño grupo de actores actúa como mediador tanto entre los millares de usuarios, como entre estos usuarios y los proveedores de contenido, como los medios de comunicación tradicionales. Y debido a este cambio de paradigma vemos cada vez más que cuando se presenta una falla en uno de estos sistemas centrales (por error o negligencia) puede llevar a consecuencias generalizadas y catastróficas. Para atender este problema hace falta que los organismos, entes e instituciones que deben velar por la competencia hagan uso de las herramientas que les fueron dadas. Este tipo de acciones no solo reduciría la extensión de los impactos negativos que se genera ante errores y negligencias por parte de estas empresas, sino que generaría un espacio digital más propicio para la innovación, y un grupo de ejecutivos más dispuestos a cooperar con nuestros representantes políticos. |
| Date | |
| Source | https://juanof.medium.com/de-qu%C3%A9-se-me-acusa-pregunt%C3%B3-la-web-20deaea5c795 |
| Author | Juliana Castro for an article by Juan Ortiz Freuler |
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| current | 02:59, 6 December 2020 | | 1,400 × 675 (326 KB) | JuanOF9 (talk | contribs) | Uploaded a work by Juliana Castro for an article by Juan Ortiz Freuler from https://juanof.medium.com/de-qu%C3%A9-se-me-acusa-pregunt%C3%B3-la-web-20deaea5c795 with UploadWizard |
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