File:The Street railway journal (1903) (14572961320).jpg

Identifier: streetrailwayjo221903newy (find matches)
Title: The Street railway journal
Year: 1884 (1880s)
Authors:
Subjects: Street-railroads Electric railroads Transportation
Publisher: New York : McGraw Pub. Co.
Contributing Library: Smithsonian Libraries
Digitizing Sponsor: Smithsonian Libraries

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ingle day, re-corded more than 10,000 fares. Forseveral days before, the company hadbeen running small reading notices inthe two morning papers, telling of theline and the connections it made, andwithout some sort of newspaper pub-licity the public could scarcely haveknown that the road was in operation.The cars started, at that time, from THE RESULTS OF NEWSPAPER ADVERTISING OF THETRENTON, N. J., LINES The experiments in newspaper advertising, both paid andfree, which have been tried by several street railway com-panies entering Trenton, N. J., prove conclusively that thiskind of advertising, as a means of increasing traffic, does pay.Actual comparative figures as to the results are not available,because the companies have not yet operated two seasons, butevidence of the increased returns is strikingly apparent. The Trenton, Lawrenceville & Princeton Railroad was thefirst company entering the city to pay cash for advertisingtime-tables. A few months ago, when the Yardley, Morris-
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HANDLING FREIGHT IN STEAM CARS OVER INTRAMURALROADBED STREET RAILWAY JOURNAL. (Vol. XXII. No. 17. an obscure point on Calhoun Street, Trenton, one block west ofthe State Capitol, and it was here that people blocked the streetfrom early morning until late at night, on the Sunday in ques-tion. All through the summer the traffic was heavy each day,and on Sunday every car was filled to the doors. The adver-tising was varied slightly from week to week, but had for itsobject the booming of the Newtown line and connections. Thisline carried on a certain day just five times as many passengers(counting fares) as another line, with far better facilities andjust as interesting a trip, which did not advertise. No otherreason can apparently be given for the wide difference intravel. The Trenton & New Brunswick Railroad, running from theInter-State Fair Grounds, Trenton, to Milltown Junction, 25miles, and New Brunswick, 28 miles, was placed in operationless than a year ago, with a traffic which

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