File:The Architect and engineer of California and the Pacific Coast (1916) (14577031440).jpg

Identifier: architectenginee4416sanf (find matches)
Title: The Architect & engineer of California and the Pacific Coast
Year: 1905 (1900s)
Authors:
Subjects: Architecture Architecture Architecture Building
Publisher: San Francisco, Calif. : Architect and Engineer Co
Contributing Library: San Francisco Public Library
Digitizing Sponsor: San Francisco Public Library

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at. Office Veneered PanelstKat ARE good —order today from WYBRO Panels are ofProven Quality Thousand of particular contractors have tested andPROVEN the quality of WYBRO Panels. You take no chances in ordering WTfBRO Panelsfor they are of PROVEN QUALITY. They SATISFY.168 varieties to choose from. WHiTi: Brothers 5t\\ and Brannan Sts. Francisco Do It Electrically Special Articles this Month on Flood Lighting, Lightingthe Home, and San Franciscos New White Way Flood Lighting* U>- FRANK A. BENFORD, Jr., in LightingJournal. FIRST amoner the rules of arcliitectureis that of usefulness. Every build-ing is built lor some particular serviceand the treatment of the exterior mustbe suitable to that use. The appearanceof a home, an office building or a churcliis entirely different. This differencedoes not arise from any deliberate plan-ning, but because each serves its pur-pose best bj being different. This mat-ter of harmony makes any kind of light-ing difficult, and some kinds impossible.
Text Appearing After Image:
Effect secured -when outline linhling is used. Incandescent lamps may be used withgood effect to outline a roller coaster,a steam yacht or a theater entrance,but who could dare outline a church,a statue or any historical building? Tryto make such an installation effective,striking, and at the same time dignified,and the reason for flood lighting is atonce apparent. It makes possible an ex-tension of the range of spectacular light-ing in a direction not considered possi-ble a few years ago. Let us suppose, as an example, thatwe have been requested to light up thefront of a big department store. If weoutline the windows, cornices, corners,etc., we undoubtedly get a large quantity •Illustrations selected by this magazine. of light upon the building. The manthat pays for such an installation has ahazy idea that he is attracting attentionto his building. What he really drawsattention to is the lamps. When thelighting switch is closed the lamps comeout and the building retires for the nig

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