File:PepComics70.png

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English: Role-reversal in advertising: in this 1949 confectionery advertisement, it's the young heroine who saves the infant (and the puppy) from the onrushing fire-engine. While postwar comic books usually upheld traditional gender stereotypes, there were frequent exceptions depicting girls as brave, courageous and resourceful - possibly a nod to the vital role women played in the war effort just a few years previously. From Pep Comics number 70, page 19.
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Source http://comicbookplus.com/?dlid=66220 page 19.
Author Archie Comics Publications
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This work is in the public domain because it was published in the United States between 1929 and 1963, and although there may or may not have been a copyright notice, the copyright was not renewed. For further explanation, see Commons:Hirtle chart and the copyright renewal logs. Note that it may still be copyrighted in jurisdictions that do not apply the rule of the shorter term for US works (depending on the date of the author's death), such as Canada (70 years p.m.a.), Mainland China (50 years p.m.a., not Hong Kong or Macao), Germany (70 years p.m.a.), Mexico (100 years p.m.a.), Switzerland (70 years p.m.a.), and other countries with individual treaties.

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current08:40, 14 July 2018Thumbnail for version as of 08:40, 14 July 2018975 × 1,417 (2.77 MB)CrossPlains (talk | contribs){{Information |description ={{en|1=Role-reversal in advertising: in this 1949 confectionery advertisement, it's the young ''heroine'' who saves the infant (and the puppy) from the onrushing fire-engine. While comic book of the postwar era usually upheld traditional gender stereotypes, there were frequent exceptions depicting girls as brave, courageous and resourceful - possibly a nod to the vital role women played in the war effort just a few years previously. From ''[[w:Pep Comics|Pep Com...

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