File:Julius Klinger (Austrian graphic artist 1876–1942) - AHIGA Einkauf Werte bleiben fest! (AHIGA Purchase Values Remain Firm) Lithograph poster 180x126 cm Wien c. 1925Wolfsonian-FIU WOLF028534 xx1990.4061 000 Public domain.jpg

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English: AHIGA Einkauf Werte bleiben fest! ("AHIGA Purchase Prices Remain Firm")
Wolfsonian-FIU: We encourage use of our images, but please help us respect artists' rights by following a few basic guidelines: when you use an image (on or offline), it's your responsibility to ensure that the use does not violate any third-party's rights.
Public domain
AHIGA was a sales exhibition of exquisite Austrian goods held at Vienna’s city concert hall.
Standing for Ausstellung heimischer, industrieller und gewerblicher Arbeit ("Exhibition of Domestic, Industrial, and Commercial Work"), AHIGA was held intermittently in Vienna and displayed all the best and latest Austrian products.
Klinger created a variety of posters for this event, three of which are on display here. They all share a red-and-black color scheme but vary greatly in style—an intentional effort to show off his versatility as a designer.
In sharp contrast to Klinger’s other posters for this Austrian sales exhibition, this design relates the fixed prices of objects for sale at the event to consistent weather patterns (“purchase prices remain firm”); a price barometer featuring different international cities is even shown on the right side of the poster, with those in Vienna being the lowest and those in New York the highest.
The postwar Austrian economy was in extreme crisis. Implying good value in the face of inflation was a solid and necessary sales strategy to encourage customers to purchase the products.
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https://digital.wolfsonian.org/

(The Wolfsonian–Florida International University, The Mitchell Wolfson, Jr. Collection)
Author
Julius Klinger  (1876–1942)  wikidata:Q874338
 
Alternative names
Jul. Klinger; j. klinger
Description Austrian painter, graphic artist, illustrator and typographer
Date of birth/death 22 May 1876 Edit this at Wikidata 1942 Edit this at Wikidata
Location of birth/death Vienna Minsk Ghetto
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creator QS:P170,Q874338
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