File:Heat Map and Visual Sequence of Harvard Lampoon Bldg.jpg

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Captions

Captions

Harvard Lampoon Building, Cambridge, MA, run through 3M VAS (Visual Attention Software) showing how people implicitly look at the building

Summary

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Description
English: This set of 3 images shows how people look at an iconic building in Harvard Square at-first-glance, or in first 3-to-5-seconds before conscious awareness sets in; the 3M VAS software, commonly used in web and ad design, creates heat maps (central image) showing where people are predicted to look most (glowing reddest, fading to black in areas ignored) and visual sequence diagrams, showing where people are predicted to look first, second, third + fourth. This kind of technology brings our animal nature to the fore, helping us 'see' the subliminal as we take in visual stimuli. More info:

https://commonedge.org/how-biometric-software-is-changing-how-we-understand-architecture-and-ourselves/d

https://geneticsofdesign.com/2021/06/10/from-commonedge-org-how-biometric-software-is-changing-how-we-understand-architecture-and-ourselves/
Date
Source Own work
Author Ann Sussman, geneticsofdesign.com original image Wikimedia

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Date/TimeThumbnailDimensionsUserComment
current15:53, 30 December 2021Thumbnail for version as of 15:53, 30 December 20212,876 × 1,478 (770 KB)Ann Sussman (talk | contribs)Uploaded own work with UploadWizard

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