File:Gillette advert in the Literary Digest, May 19, 1917.jpg

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English: Gillette WWI advert in the May 19, 1917 issue of the Literary Digest.
Date
Source The Literary Digest for May 19, 1917
Author Gillette Safety Razor Company
Transcription
InfoField
Gillette

The Armies of the World Use the Gillette Safety Razor

WAR is the great test of any article of utility. The soldier’s kit is reduced to actual necessities.

You can’t imagine a soldier carrying ’round a strop and hone.

The Official Army Regulations of all Countries now call for aclean shave. And beyond all question the Gillette is the Razor of the Great War—of all the Armies, on all fronts.

Gillette Razors and Blades have gone abroad ina continuous stream of shipments from this Country—by thousands, by hundreds of thousands and by millions!

One recent shipment was 80,000 Razors and 600,000 dozen Blades.

They’ve gone by Atlantic Passenger Steamers — by Freight —by International Parcels Post. By first-class registered mail and they’ve gone as personal baggage with passengers.

They’ve gone by Pacific Steamers to Japan and through Manchuria, then via the Trans-Siberian Railway to Russia.

Isn’t there a lesson in this for every man in America who has not yet adopted the Gillette Shave?

We venture to say there is not a man living with a beard to shave but can shave better with a Gillette—if he will use it correctly.

If there is any man who is not enthusiastic over the Gillette it is probably because he has not caught the simple knack of using it.

The Gillette is so efficient that men continually take advantage of it by cheating on the lather.

Be fair to the Gillette: soften the beard with a thick lather, well rubbed in, the same as you would with any other razor.

Insert a fresh blade, screw the handle down tight. Use a light slanting angle-stroke. You will find the beard slips off almost like magic.

Now dash the face with cool water and pat dry with a soft towel.

There are thousands of young men just coming to shaving age. The Gillette will help them to form good habits the saving of small sums that count up to big ones—the habit of getting started on time—of doing a thing perfectly in the quickest way, with the fewest motions.

Write for the New Gillette Catalogue. See the thirty styles of Gillette Safety Razors, $5t o $50. Gillette Dealers everywhere.

Milady Décolleté is the dainty little Gillette used by the well-groomed woman to keep the underarm white and smooth.

If You Live in Canada—write the Gillette Safety Razor Company of Canada, Ltd., 73 St. Alexander St., Montreal, for Canadian Catalogue and Prices.

GILLETTE SAFETY RAZOR CO.

BOSTON, U.S.A.

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