File:Cranberries; - the national cranberry magazine (1982) (20716611861).jpg

Title: Cranberries; : the national cranberry magazine
Identifier: cranberriesnatio8283port (find matches)
Year: 1936 (1930s)
Authors:
Subjects: Cranberries
Publisher: Portland, CT (etc. ) : Taylor Pub. Co. (etc. )
Contributing Library: UMass Amherst Libraries
Digitizing Sponsor: UMass Amherst Libraries

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OCEAN SPRAY FUNDS SPORTS FOR WOMEN Ocean Spray has launched a major sales promotion campaign with the Women's Sports Foundation, a nonprofit organization "dedicated to the promotion, education and training of women in sports." "Ocean Spray's promotion with the Women's Sports Foundation is the largest coupon event in our 53 year history," said Daniel P. Strunk, business unit manager for cranberry drinks. "We expect the program to generate $75,000 for the foundation's travel and training fund, which assists women athletes with financing their competition, travel, coaching and training needs." "More and more women are getting involved in fitness and athletics," Strunk said. "Since the advertising theme for our cranberry drinks is 'Good for You America,' and athletics are good for women, the tie-in to womens sports is perfect." Three of the world's greatest athletes. Donna de Varona, two time Olympic swimming gold medalist, Peggy Fleming Jenkins, former Olympic figure skating champion, and Diana Nyad, a world class marathon swimmer, participated in a recent ceremony during which the Ocean Spray contribution was announced. De Varona, president of the Women's Sports Foundation, said the Ocean Spray contribution will enable the organization to double the number of women it now assists through the travel and training program. The promotion program will run through Feb. 29. It features ;i national sweepstakes as well as discount product coupons. A product label promotion will offer the newly published "Women's Sports I'oundation Fitness and Sports Resource Guide," more consumer coupons and half price subscriptions to "Women's Sports Magazine." The sweepstakes grand prize is the choice of a trip to the 1984 Olympics in Los Angeles or to Athens, Greece-the site of the world's first Olympic Games. The Plymouth. Mass., based cooperative expects more than 1,800 consumers to win prizes in the sweepstakes. Other gifts will include home entertainment centers, 10 speed bicycles, running shoes and Women's Sports Foundation tote bags. "Our goal was to design a program which would benefit our women consumers," Strunk said. "It gives women across the country the opportunity to help women athletes by simply redeeming product coupons. Not only will consumers receive significant product savings, they will also help contribute to women's sports. In effect, it's women helping women." "It has become evident that girls with athletic talent need financial backing to provide them with the proper competitive environment and quality equipment," said Nyad, a Women's Sports Foundation athletic representative. "By making a contribution to the travel and training fund. Ocean Spray is taking an important first step in supporting female amateur athletes on a national level." 01>r>r><W00^*0*^^^*^'^'^*'W^'*^ M. C. Hoives Specializing in Agricultural Construction
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