File:Conceptual framework of commercial milk formula marketing—a reinforcing system of influence.jpg
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Summary[edit]
| Description |
English: "We developed a conceptual framework (figure 1) that depicts the approaches by which CMF marketing operates to increase sales, profits, and industry political power. We define marketing to be any form of commercial communication or activity that is “designed to, or has the effect of, increasing recognition, appeal and [or] consumption of particular products and services”.9
This definition includes advertising, distribution, promotion, lobbying, and sponsorship, but excludes transportation and sales of the product itself." "We used a combination of methods in our analyses. Marketing expenditure in four countries was compared with sales data to show the CMF industry's investment in marketing (appendix pp 2–3). We analysed national datasets to show trends and relationships between CMF sales and feeding practices of infants and young children (appendix pp 1, 4). We conducted systematic and scoping reviews of public health literature and CMF industry publications to understand key approaches within the CMF marketing playbook and how they are inconsistent with the International Code of Marketing of Breast-milk Substitutes10 and subsequent resolutions (herein referred to as the Code). Two comprehensive multicountry studies—one of how pregnant women, mothers, marketing executives, and health professionals experience CMF marketing11 and another on the scope and effect of digital marketing12 —were commissioned to illustrate how CMF marketing affects feeding decisions. Case studies are used to exemplify CMF industry opportunism and interference in the setting of standards (appendix pp 5–10)." |
| Date | |
| Source | https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(22)01931-6/fulltext |
| Author |
Authors of the study: Prof Nigel Rollins, MD Ellen Piwoz, ScD Phillip Baker, PhD Gillian Kingston, PhD Kopano Matlwa Mabaso, PhD Prof David McCoy, DrPH Paulo Augusto Ribeiro Neves, PhD Prof Rafael Pérez-Escamilla, PhD Prof Linda Richter, PhD Prof Katheryn Russ, PhD Prof Gita Sen, PhD Cecília Tomori, PhD Prof Cesar G Victora, MD Paul Zambrano, MD Prof Gerard Hastings, PhDon behalf of the2023 Lancet Breastfeeding Series Group |
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| Date/Time | Thumbnail | Dimensions | User | Comment | |
|---|---|---|---|---|---|
| current | 15:53, 8 September 2023 | | 2,862 × 1,491 (507 KB) | Prototyperspective (talk | contribs) | Uploaded a work by Authors of the study: Prof Nigel Rollins, MD Ellen Piwoz, ScD Phillip Baker, PhD Gillian Kingston, PhD Kopano Matlwa Mabaso, PhD Prof David McCoy, DrPH Paulo Augusto Ribeiro Neves, PhD Prof Rafael Pérez-Escamilla, PhD Prof Linda Richter, PhD Prof Katheryn Russ, PhD Prof Gita Sen, PhD Cecília Tomori, PhD Prof Cesar G Victora, MD Paul Zambrano, MD Prof Gerard Hastings, PhD on behalf of the2023 Lancet Breastfeedin... |
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