File:Bell telephone magazine (1922) (14775843383).jpg

Identifier: bellvol25telephonemag00amerrich (find matches)
Title: Bell telephone magazine
Year: 1922 (1920s)
Authors: American Telephone and Telegraph Company American Telephone and Telegraph Company. Information Dept
Subjects: Telephone
Publisher: (New York, American Telephone and Telegraph Co., etc.)
Contributing Library: Prelinger Library
Digitizing Sponsor: Internet Archive

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ephone service. These surveys and others havedemonstrated the value of a coordi-nated research program. And itmust be borne In mind that the suc-cess of such a program depends inlarge measure on the extent to whichan effort Is made by management andby supervisory people to determinehow the findings of attitude surveysmay be used to greatest advantagein helping to solve the problems ofthe business. Research of the type described Inthis article can be of particular valueat a time when new problems are aris-ing and previously established prece-dents no longer seem to apply. Look-ing ahead, many changes in operatingmethods can be expected—changeswhich will affect directly millions oftelephone users. Public opinion is Ina constant state of flux; changes inopinion seem to be occurring at anaccelerated rate, and this may be ex-pected to create many new customerand public-relations problems. The fact that the Bell System isentrusted with supplying telephone i8 Bell Telephone Magazine SPRING
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^^-jrom «^ Various means are used to publicize the results of opinion surveys 1946 Finding Out What People Think of Us t^ service to the great majority of thepeople in this country places largeresponsibilities on its Associated Com-panies. Since telephone service is anessential service, the public has animportant stake in the welfare of thetelephone business, and should be in-terested in many of its problems. Forexample, the public is directly con-cerned with the adequacy of telephonecompany earnings if the service is tocontinue to expand and improve. In promoting mutual understand-ing, a continuous inward flow of in-formation from the public seems es-sential. In order that the Systemmay be assured of keeping abreast ofchanges in public thinking, a projecthas recently been inaugurated whichcalls for periodic soundings, on anation-wide basis, of public opiniontoward the telephone business. Equally important, of course, isthe outward flow of information fromthe company to the public. E

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