File:Bell telephone magazine (1922) (14753804954).jpg

Identifier: belltelephonevol3132mag00amerrich (find matches)
Title: Bell telephone magazine
Year: 1922 (1920s)
Authors: American Telephone and Telegraph Company American Telephone and Telegraph Company. Information Dept
Subjects: Telephone
Publisher: (New York, American Telephone and Telegraph Co., etc.)
Contributing Library: Prelinger Library
Digitizing Sponsor: Internet Archive

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table revenues for the company doesnot conflict with other objectiveswhich mean more and better serviceto customers. In fact, they are op-posite faces of the same coin. If thecompany does not obtain adequaterevenues, it cannot furnish satisfac-tory service. If customers are notsatisfied, the company cannot grow and keep financially healthy. So, letssee how telephone rates do some ofthe other jobs assigned them. More Telephones Almost any business likes to at-tract as many customers as possible,but it is only in the telephone fieldthat the added customers increase thevalue of the product. The Browns refrigerator andwashing machine do their work re-gardless of whether the neighborshave these conveniences or not.Mrs. Brown gets an extra kick outof her new fur jacket just becausenone of her friends has one like it.But, if the Browns telephone werethe only one in town, it would be ofno use to them at all. It is more use-ful and worth more to them now than 234 Bell Telephone Magazine WINTER
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Rates are designed to encourage everyone to use the telephone. Nothing is jnore hopefulfor the future of our business than the intense interest and desire of young people to use the telephone 1952-53 Design for a Good Rate Schedule ^:ss it was a few years ago, because thebaby sitter, the handyman, and lotsof other people they want to callhave had telephones put In recently.So rates which attract more and morenew telephone subscribers benefit notonly them but also all other telephoneusers. What are the rate treatments espe-cially designed to do this? One Is theclassification of telephone service be-tween business and residence. Thetelephone Is of great value to businessconcerns, large and small. It bringsin customers and saves time andmoney far In excess of telephonecharges. So almost any business manwould think It very poor economy totry to get along without a telephone.On the other hand, some moderate-Income families might not feel able toafford telephone service If residencerates we

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