File:Bell telephone magazine (1922) (14753173251).jpg

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Description
English:

Identifier: belltelephone7273mag00amerrich (find matches)
Title: Bell telephone magazine
Year: 1922 (1920s)
Authors: American Telephone and Telegraph Company American Telephone and Telegraph Company. Information Dept
Subjects: Telephone
Publisher: (New York, American Telephone and Telegraph Co., etc.)
Contributing Library: Prelinger Library
Digitizing Sponsor: Internet Archive

View Book Page: Book Viewer
About This Book: Catalog Entry
View All Images: All Images From Book
Click here to view book online to see this illustration in context in a browseable online version of this book.

Text Appearing Before Image:
Our present series—rhe Bell System Family Theatre—vas born in 1970. Its geared to the\merican family audience: a series)f uniquely different programs tiedogether by a format dedicated onlyo quality; flexible enough to adapto shifting public tastes, and flexibleenough, too, to attract smaller audi-ences to an occasional specializedtheme. The series has achieved ex-:ellent ratings, reaching 91 millionhomes last season, and at the sametime winning six Emmys for artisticexcellence. Theres another side of advertis-ing, one aimed not at the mass au-dience but solely at business. Thisis a side thats becoming more andmore relevant now that the Bell Sys-tem finds itself in an era of direct,head-to-head competition with othersuppliers. Weve structured a salesapproach and technique which willhelp us thrive in a competitive cli-mate. Ads in business magazineslike Fortune, Forbes and BusinessWeek (as well as the spot commer-cials on televised sports and newsshows) pinpoint our capabilities to
Text Appearing After Image:
provide the business world not onlywith ordinary telephone service butalso with unique communicationsequipment and services, and at-the-ready skilled maintenance. Our aimis to show that far from abdicatingany sector of our business, we cando a far better job than anyone else. In addition to across-the-boardbusiness advertising there is adver-tising aimed at some 20 specialmarkets.* Exhibits are placed atconventions and other meetings,tailored to illustrate to specific mar-kets the benefits of Bell System serv-ice, equipment and our nationwidenetwork. Staffing the exhibits are Bell com-munications consultants. As manyas 35 of these exhibits can be ondisplay simultaneously—with asmany as 10 in one market—at dif-ferent shows around the country.Other aspects of market-orientedadvertising are ads and productpublicity stories in trade publica-tions, promotional brochures anddirect mail campaigns. Bell System advertising has twoforms: national and local. AT&Tgeneral headquarters adve

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https://www.flickr.com/photos/internetarchivebookimages/14753173251/

Author Internet Archive Book Images
Permission
(Reusing this file)		 At the time of upload, the image license was automatically confirmed using the Flickr API. For more information see Flickr API detail.
Volume
InfoField
51-52
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Flickr posted date
InfoField
27 July 2014

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This image was originally posted to Flickr by Internet Archive Book Images at https://flickr.com/photos/126377022@N07/14753173251. It was reviewed on 17 September 2015 by FlickreviewR and was confirmed to be licensed under the terms of the No known copyright restrictions.

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