File:Bell telephone magazine (1922) (14569687927).jpg

Identifier: belltelephonemag4344amerrich (find matches)
Title: Bell telephone magazine
Year: 1922 (1920s)
Authors: American Telephone and Telegraph Company American Telephone and Telegraph Company. Information Dept
Subjects: Telephone
Publisher: (New York, American Telephone and Telegraph Co., etc.)
Contributing Library: Prelinger Library
Digitizing Sponsor: Internet Archive

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ersation orpersonality shows. Also on the first day, a review of publicspeaking fundamentals was presented,but tailored particularly to the specialneeds of radio and TV. Studio layoutwas explained; duties of personnel andstudio etiquette detailed. An example ofthe kind of information in this session isthe following explanation from Mr. Cos- tigan on the role of an interviewee ontelevision: In an interview, the inter-viewee never speaks to a microphone, acamera or an audience. He is speaking toone person, the interviewer. The broad-cast from this conversation will have theeffect of person-to-person rapport, notbetween the phone company and a hugeaudience, but between John Telco andMr. Customer, sitting in a room manymiles away. Before leaving the first day, we shouldnote that some of it was devoted to in-formal discussion among the staff andthe students, some of whom had hadprevious experience with the electronicmedia. Later we were to decide that weprobably had devoted too much of the
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4 typical workshop TV interview is shown under way. Tom Costigan is asking pointed ques-tions of one of the pcuticipants who responds hy showing a chart to the TV audience. 52 first day to pedagogy and too little tofactual infoiTnation and to the kind ofpractical, personal experience which thestudents underwent on day number two. At the end of the day the studentswere given packets of information whichthey were to study in preparation forthe radio and TV workshop sessionswhich followed. These sessions took upall of the second day. Basic Bell System role-playing tech-niques were used in the workshop forboth radio and television. Here is oneexample from the TV session and how itwas carried through. • A basic situation was poslxilated.Criticism—wry, humorous, satirical,serious—has been appearing innewspapers and on radio and tele-vision about the XYZ TelephoneCompanys plan to introduce All-Number Calling in Centerville. TomCostigan of WMAD-TV conducts anevening interview show and h

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