File:Bell telephone magazine (1922) (14569336880).jpg

Identifier: belltelephonemag4344amerrich (find matches)
Title: Bell telephone magazine
Year: 1922 (1920s)
Authors: American Telephone and Telegraph Company American Telephone and Telegraph Company. Information Dept
Subjects: Telephone
Publisher: (New York, American Telephone and Telegraph Co., etc.)
Contributing Library: Prelinger Library
Digitizing Sponsor: Internet Archive

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plating the continued use of Tele-Lecture for sales and marketing and plansto extend the technique to their Bakeryand Refrigerated Foods divisions as well. General Mills has used the system toenable stockholders outside the Minne-apolis home office to attend annual meet-ings via telephone. At many of the remotelocations, such as San Francisco, em-ployees also could listen in to the pro-ceedings. The George T. Johnson Com-pany of Burlington, Massachusetts, hasused Tele-Lecture for their annual salesmeetings. On one occasion they talkedto about 15 cities in the United Statesand Canada, with guest speakers whowere executives in affiliated companies,editors of the trade press, executives ofsupplier companies, and even a repre-sentative of one of their large competitors. The Eastman Kodak Company, as partof its product promotion campaign, hasprogramed a series of 80 color slideswhich are mailed in advance to retaildealers, and which they then discuss ona question-and-answer basis via Tele-
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Lecture. The presentation, called TheKodak Company and Its Latest Prod-ucts, has been sent to dealers in NewYork, Toronto, Nebraska and California.Kodak has also run telephoned programsfor widely scattered groups of 20 or 30dealer representatives who had requestedspeakers from Rochester qualified in thefirms latest technical developments. The Borden Company, Equitable Lifeand Mutual of Omaha are among otherlarge corporations who are presentlyusing Tele-Lecture service in nationwideprograming for various administrativeand sales functions. 43 TELE-LECTURE ■ Demonstrating that the cobblerschildren do not always go shoeless,to reverse the old adage, the Bell Systemitself uses Tele-Lecture for a number ofpurposes.* A conference room at A.T.&T.Headquarters is equipped for Tele-Lec-tures using multiple Speakerphones and alavalier microphone. To date users in-clude groups concerned with providing asales training package for telephone sell-ing throughout the Bell System. Salesmeetings on

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