File:Association educational work for men and boys; (1912) (14596651368).jpg

Identifier: associationeduca00youn (find matches)
Title: Association educational work for men and boys;
Year: 1912 (1910s)
Authors: Young men's Christian associations. International committee. Educational dept. (from old catalog) Hodge, George B. (from old catalog)
Subjects: Education
Publisher: New York (etc.) Association press
Contributing Library: The Library of Congress
Digitizing Sponsor: Sloan Foundation

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invest-ment companies if they did no more than circulate theprinted notices of their work? The success of the largeenrolments in many kinds of schools today is in proportionto the aggressive personal seeking and securing of studentsby agents and solicitors. (6) The best means for permanently reaching and help-fully influencing the hearts and lives of young men is byquality and quantity of the work done and the good resultsproduced. No amount of good advertising and other similarmeans of attracting men can equal that of the interestedmember who has had more of value received than he ex-pended. Neither can any amount of temporary interestovercome the evil effects of poor work done. 7. Advertisinga. Importance That it pays to advertise is not questioned today, butwhat kind of advertising pays best and how much shouldbe spent thereon is another matter. Poor advertising payspoorly, if at all: good advertising brings large returns.Association experience proves that, like any business enter-
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ADVERTISING 125 prise, it must advertise or talk about the things it has tosell, and good talk or good advertising invariably pro-duces results. b. Cost of advertising Association experience proves that it is wise to provideeach year a definite educational advertising appropriationwhich, according to local conditions, may vary from fiveto fifteen per cent of the local educational budget. For thepromotion of special features or courses, large advertisingexpenses are often justified. It is always vital to decideupon the items to be advertised, how the campaign shouldbe conducted, about how much is to be spent, and then makeevery cent pay. Well-conducted Associations lay out adver-tising campaigns in advance, make budget appropriations,largely upon experience of the preceding year, and keepcareful record of money spent, advertising medium usedand results. c. Advertising principles A few general advertising principles have practicallybecome maxims among up to date Associations. (1) Spasmo

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