File:Artistic illustration of actual packaging that claim to alleviate infant discomfort. Any resemblance to actual product packaging is coincidental.jpg
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Summary[edit]
| Description |
English: "The misuse of infant behaviour and development in commercial milk formula (CMF) marketing
Worldwide, parents want their children to be healthy and to have a good life. The CMF industry exploits these desires in their marketing efforts. A common approach is to suggest that CMF is a solution to parents' concerns about infant behaviour that is part of normal development. For instance, labels and advertisements highlight that use of a specific brand of CMF can alleviate fussiness, flatulence, and crying. We have recreated artwork that illustrate the messages commonly found on CMF packaging (figure 3A–C). One real-life label on CMF packaging indicates that relief from these infant behaviours can be accomplished within 24 h and brain development will be enhanced at the same time. The words gentle, sensitive, soothe, and comfort appear frequently to reassure parents and terms such as premium appeal to emotional values, strengthening these associations. Comfort milks can have additives or special composition, such as prebiotics, hydrolysed proteins, xanthan gum, or low lactose. However, claims that these additives provide relief for infant discomfort are not supported by trials that meet evidence standards expected of health recommendations." |
| Date | |
| Source | https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(22)01931-6/fulltext |
| Author |
Authors of the study: Prof Nigel Rollins, MD Ellen Piwoz, ScD Phillip Baker, PhD Gillian Kingston, PhD Kopano Matlwa Mabaso, PhD Prof David McCoy, DrPH Paulo Augusto Ribeiro Neves, PhD Prof Rafael Pérez-Escamilla, PhD Prof Linda Richter, PhD Prof Katheryn Russ, PhD Prof Gita Sen, PhD Cecília Tomori, PhD Prof Cesar G Victora, MD Paul Zambrano, MD Prof Gerard Hastings, PhDon behalf of the2023 Lancet Breastfeeding Series Group |
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| Date/Time | Thumbnail | Dimensions | User | Comment | |
|---|---|---|---|---|---|
| current | 15:53, 8 September 2023 | | 2,506 × 940 (489 KB) | Prototyperspective (talk | contribs) | Uploaded a work by Authors of the study: Prof Nigel Rollins, MD Ellen Piwoz, ScD Phillip Baker, PhD Gillian Kingston, PhD Kopano Matlwa Mabaso, PhD Prof David McCoy, DrPH Paulo Augusto Ribeiro Neves, PhD Prof Rafael Pérez-Escamilla, PhD Prof Linda Richter, PhD Prof Katheryn Russ, PhD Prof Gita Sen, PhD Cecília Tomori, PhD Prof Cesar G Victora, MD Paul Zambrano, MD Prof Gerard Hastings, PhD on behalf of the2023 Lancet Breastfeedin... |
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