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—A STATEMENT BY THE GILLETTE SAFETY RAZOR COMPANY

The Gillette Safety Razor Company feels called upon to make a confession and a statement that are undoubtedly unique in the annals of American business. It is with deep regret and no little embarrassment that we do this in order to tell you frankly what actually happened when we introduced a new Gillette razor and blade.

Soon after this was done, we found that, although the great majority was pleased, some users complained quality was not up to standard.

We learned why. Our equipment had not been equal to the task of producing millions of blades at high speed without a certain variation in quality that affected a small portion of our output. As a result some blades that left the factory were not as good as you had a night to expect. Immediately we directed our principal effort toward the achievement of uniformity. Everything within our power was done to end variation. More than this—impossible as it seemed of accomplishment at the time — we set out to develop or find a better production process, having as a major requirement the elimination of varying quality.

We discovered and purchased for our exclusive use and at the cost of millions of dollars a manufacturing process that was amazingly superior to our own.

By this method, modern and automatic, millions of blades can be made at top speed without variation in quality.

We incorporated refinements of our own invention and installed the new machinery, throwing out all of our old equipment.

Now we announce today’s Gillette. blades, made by the new management. The usual, superlatives have no place in this sincere statement of ours, so we will let the quality of the blades speak for itself. The green Gillette package remains unchanged, but the blades are new in every respect, quality, performance, and method of manufacture.

You can try today's Gillette blades without risking a cent. If you don't agree they are superior, return the package and your dealer will refund your money. Our reputation depends upon the proof of these claims. Being absolutely certain of the quality of these Gillette blades, we do not hesitate to make this statement over our signature.

The Gillette Blue Super-Blade

The $2 Kroman De Luxe blade has been withdrawn from production. We offer the Blue Super-Blade as its successor. This sensational blade is far superior to the Kroman and costs considerably less. You pay only a few cents more than for the regular blade and get unmatched shaving comfort. Its extraordinary shaving performance will convince you that the Blue Blade is the sharpest ever produced. A blue color has been applied to the blade for easy identification. It is contained in a blue package, Cellophane wrapped.

GILLETTE SAFETY RAZOR CO.