File:Unique Selling Proposition Thurman Pyramid Ru.png

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Unique_Selling_Proposition_Thurman_Pyramid_Ru.png ‎(649 × 497 pixels, file size: 43 KB, MIME type: image/png)

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Русский: Пирамида Уникального торгового предложения (УТП)
Пояснения

Персональная история. Одним из критериев успешно разработанного Уникального Торгового Предложения, является его «неуводимость», то есть неотделимость от продукта, услуги, бизнеса, основателя. Это достигается за счет того, что при разработке УТП в его основание закладываются ценности, видение, и личная миссия компании.
Уникальная характеристика (УХА). Следующий шаг УТП: поиск и описание уникальной характеристики продукта, услуги, компании.
Проблемы, желания, потребности (ПЖП). Поиск путей решения проблем (задач), формулирование желаний и потребностей целевой аудитории (ЦА).
Конкурентный анализ (КА) или анализ предложений ключевых конкурентов.
Уникальный бренд или любимая марка (вершина пирамиды). Формулирование УТП: единственная четко сформулированная причина, почему потенциальным клиентам нужно приобретать бренд или взаимодействовать.

English: Thurman Pyramid of Unique Selling Proposition
Date
Source Own work, Что такое уникальное торговое предложение
Author Osnvnekbusiness (V. Thurman)

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Date/TimeThumbnailDimensionsUserComment
current18:12, 10 April 2024Thumbnail for version as of 18:12, 10 April 2024649 × 497 (43 KB)Kaganer (talk | contribs)исправил опечатку
07:34, 9 July 2017Thumbnail for version as of 07:34, 9 July 2017649 × 497 (49 KB)Osnvnekbusiness (talk | contribs)User created page with UploadWizard

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