File:Thomson soda, 1915-1918 (6296888747).jpg

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Description
English: Thomson & Company , Postcard for Thomson Soda. Caxton Co., Dunedin, ca 1915-1918, Chromolithograph on postcard, 137 x 87 mm, Printed Ephemera Collection, Alexander Turnbull Library, Reference: Eph-A-BEVERAGE-Soft-1915-01

This advertisement is notable because of the unlikely juxtaposition of a soda bottle and an Egyptian desert. What more welcome sight for a sweltering soldier, than a bottle of refreshing Thomson soda.
Is it a mirage?! This is an attractive example of patriotic advertising, used often during the First World War (other examples in the collection include advertisements for Kaka Ale, Hancock's "Imperial" ale, Aulsebrook's Biscuits. It is also interesting that postcards were used for advertising at that time; this format also became common in the mid-late 1990s.

http://beta.natlib.govt.nz/records/22509272
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Source https://www.flickr.com/photos/nationallibrarynz_commons/6296888747/
Author National Library NZ on The Commons
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(Reusing this file)		 At the time of upload, the image license was automatically confirmed using the Flickr API. For more information see Flickr API detail.
Flickr sets
InfoField
  • The magnet that draws the crowds
Flickr tags
InfoField
  • ephemera
  • advertising
  • soda

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This image was originally posted to Flickr by National Library NZ on The Commons at https://flickr.com/photos/32741315@N06/6296888747. It was reviewed on 26 November 2016 by FlickreviewR and was confirmed to be licensed under the terms of the No known copyright restrictions.

26 November 2016

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current14:27, 26 November 2016Thumbnail for version as of 14:27, 26 November 20162,624 × 4,096 (2.95 MB)Fæ (talk | contribs)National Library NZ on The Commons, Set 72157627891564793, ID 6296888747, Original title Thomson soda, 1915-1918

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