File:The Palm of Alpha Tau Omega (1937) (14782204164).jpg

Identifier: palmofalphatauom5719alph (find matches)
Title: The Palm of Alpha Tau Omega
Year: 1880 (1880s)
Authors: Alpha Tau Omega
Subjects: Greek letter societies
Publisher: (Champaign, Ill., etc.)
Contributing Library: University of Illinois Urbana-Champaign
Digitizing Sponsor: University of Illinois Urbana-Champaign

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Text Appearing Before Image:
THE ROTUNDA, U. S. GOVERNMENT EXHIBIT BUILDING The lighting of this room was vlanned as an integral part of the design to bring out its form and emjihasize points of interest. Brother Cutler thinks that this scheme of planning the lighting before construction is started soon ivill be used in office buildings and residences. really up-to-date are due for a shaking up. Exhibitors loosen up their money bags and are willing to let the idea men go ahead with bold designs which they would veto as illogical and impracticalin lasting structures. Then when the ex-position is built they and others see thata lot of those fantastic ideas could and 122 THE PALM, April, 1937
Text Appearing After Image:
FINE ARTS MUSEUM, TEXAS CENTENNIAL A fountain in the lagoon plays a feathery composition of tcater a7id colored light, framing the dignified fine arts building. Here the architect, landscape artist, and illuminaiion engineer have combined their talents to produce a scene that won the praise of thousands of visitors. should be used in the real world of busi-ness outside the exposition gates. This is what Brother Cutler saysabout commercial lighting: In exposition buildings and in com-mercial structures, the designer andthe architect have at their command amedium over w^hich they have completecontrol. ^Light can be a part of any design.It can produce atmosphere. It can directthe eye as well as provide good condi-tions for seeing. These features are important ineveryday business just as much as inexpositions. Lighting an exhibit in an exposition building is much the sameproblem as modern store illumination. Effective lighting attracts prospects.People may be directed through a storeby a

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