File:The Kodak Salesman (1921) (14804119233).jpg

Identifier: kodaksalesman192122canauoft (find matches)
Title: The Kodak Salesman
Year: 1917 (1910s)
Authors: Canadian Kodak Co. Ltd.
Subjects:
Publisher: Canadian Kodak Co. Ltd.
Contributing Library: Ryerson University Library Special Collections
Digitizing Sponsor: Ontario Council of University Libraries and Member Libraries

View Book Page: Book Viewer
About This Book: Catalog Entry
View All Images: All Images From Book
Click here to view book online to see this illustration in context in a browseable online version of this book.

Text Appearing Before Image:
ow thoughtful of Bob.See, Mary, the little card withthe Seasons greetings and thisnice calendar with that pictureof you and the children, that Bobmade up at the lake last summer.How thoughtful of Bob.Thats what they say when thegift has a personal touch andthere assuredly is a personaltouch to the gift of an intimatepicture placed in an attractivemounting. In the home it has an honoredplace, in living room, library orden, there to be for twelvemonths, perhaps longer, an ad- vertisement for amateur photog-raphy, a boost for the Kodakline and a direct trade stimulator. Aside from the fact that thereis a good profit in handlingAmateur Calendar Mounts forthe Christmas trade, thats onereason why it is a line that mer-its your best selling efforts andyour customers too will be de-lighted to solve a difficult prob-lem in this personal and inex-pensive way. Parkview Amateur Calen-dars for 1922. Theyre ready now. A^acation prints suggest an album; but you suggest it, too. 12 ^Ae KODAK SALESMAN
Text Appearing After Image:
13 5r/ie KODAK SALESMAN Kodaks Fit the Pocket, the Purseand the Individual A new dealer iray cccasionailyask us a question which manyold dealers have not yet answeredto their own satisfaction. The question is: Shall I sella man the camera he asks for,or try to sell him a better oneP The answer is another question:Does the customer want the cam-era he asks for? Often he does and many timeshe does not. Every good retail salesmanknows instinctively how to getthe customer into a conversation,without asking a direct question,that will reveal why he has a>:kedfor a particular camera—and hecan then proceed to tind out whe-ther that is the camera the cus-tomer really wants. Broadly speaking the kind ofcamera a man should have is de-termined by what the camera isto be used for and what he iswilling to pay. W e know me-chanics who will pay more for acamera than a millionaire. So itisnt a mans income or generalappearance that determines whathe will spend. IVIany a man who comes in fora Brow

Note About Images