File:The Kodak Salesman (1921) (14597683188).jpg

Identifier: kodaksalesman192122canauoft (find matches)
Title: The Kodak Salesman
Year: 1917 (1910s)
Authors: Canadian Kodak Co. Ltd.
Subjects:
Publisher: Canadian Kodak Co. Ltd.
Contributing Library: Ryerson University Library Special Collections
Digitizing Sponsor: Ontario Council of University Libraries and Member Libraries

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g store, poor approach, misdirec-tion, sales person lacks knowledgeof merchandise, poorly arrangeddisplays, out of merchandise, dis-courtesy, unsatisfactory adjust-ments, slow service, indifferent at-titude. Quite an indictment, Sammy. Indeed it is, agreed Sam andlooked serious for a minute—thensmiled. Im going to think of customersin terms of three after this, hesaid. When I see two customersIm going to say to myself, Youcant fool me. The third chap hasleft already, I suppose, but Im intime for you. Youre going to getsuch service that youll rememberit the rest of your life. When Iwait on a single customer I m goingto figure that he belongs to theterrible three and Im going to bejust so nuicli more courteous and somuch more helpful in consequence.And when I see three of themstanding together, oh boy! Watering the lawn once wontkeep it green the rest of theyear. Advertising once wontmake any noticeable differencein the annual profits. -Teamwork Ij it isnt an Eastmanit isnt a Kodak. 1
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PUBLISHED BY CANADIAN KODAK CO., LIMITED TORONTO, CANADA • \ ^. : Even the pancake cooksturnover speeds up when hedisplays his wares in thewindow. THE salesman of the older generationsometimes scoffs at scientific selling.But he should be the loudest in its praisebecause scientific selling is mainly a studyof successful practices employed by him andhis colleagues. Their methods are analyzedand classified, so that they may be readilyapphed, thus mobilizing for the youngersalesman the combined experience of hiselders.

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