File:The Cuba review (1907-1931) (20616911680).jpg

Title: The Cuba review
Identifier: cubareview17muns (find matches)
Year: 1907-1931 (1900s)
Authors: Munson Steamship Line
Subjects: Cuba -- Periodicals
Publisher: New York : Munson Steamship Line
Contributing Library: New York Botanical Garden, LuEsther T. Mertz Library
Digitizing Sponsor: The LuEsther T Mertz Library, the New York Botanical Garden

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20 THE CUBA REVIEW
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A Cuban Road in the' Winter Season. colored. The annual increase of the population is estimated at 90,000. Since the in- troduction of sanitary measures during the American occupation the country has been unusually healthful, its death rate of 12.54 per thousand being one of the lowest in the world. About one-seventh of the total population of Cuba is found in Havana. HAVANA THE STARTING POINT IN SALES OF AMERICAN GOODS. As Havana is but 100 miles from Key West, there is much travel between the two cities and the standards of living are similar in many respects. The methods of developing trade are essentially the same as those followed in the Middle West of the United States, questions of price, terms of payment, quality, promptness of deliv- ery, and other conditions entering into the trade here as elsewhere. Many large American firms have well-located branch houses in Havana, usually in charge of capable American citizens. Other concerns have their business in charge of sales agencies, sometimes American, sometimes Cuban or other, which handle several allied lines. A few of these agencies have attractive buildings and carry extensive stocks for several factories. To a great extent dealers in American lines place orders with traveling salesmen who visit Cuba, or they send their own buyers to New York and other markets to purchase direct. The general practice in entering the Cuban market with new makes of motor trucks or pleasure cars is to open a general sales office or contract with an estab- lished firm in Havana, allowing this office to appoint agents in the Provinces who receive a portion of the sales commission allowed by the factory. In Havana auto- mobiles are displayed in attractive show rooms. In other Cuban cities the principal garage owners act as sub-agents for Havana representatives of American cars, and these provincial agents do a constantly increasing business in both passenger cars

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