File:The American florist - a weekly journal for the trade (1921) (17958086368).jpg

Title: The American florist : a weekly journal for the trade
Identifier: americanfloristw5721amer (find matches)
Year: 1885 (1880s)
Authors: American Florists Company
Subjects: Floriculture; Florists
Publisher: Chicago : American Florist Company
Contributing Library: UMass Amherst Libraries
Digitizing Sponsor: Boston Library Consortium Member Libraries

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1921. The American Florist. 971 particular, with Japanese gilded papered walls, golden oak finished flower case, gilded rattan customer's desk and chair, splendid lighting fixtures and two large cut glass mirrors. It has an air of re- fined elegance. There is a tint of light green through the gilt that subdues and adds to the harmony. On the opening day, November IS, every vantage point was filled with beautifully arranged bas- kets and vases of the choicest flowers, gifts of his fellow florists. H. H. Battles Society of Iowa Florists. OTTUjMWA meeting, NOVEMBER 9. The annual meeting of the Society of Iowa Florists was held in Ottumwa, No- vember 9, President Blaine C. Wilcox, in the chair. The meeting was one of the best and most interesting ever held by the society, over 100 members being in at- tendance. An address by .1. F. Leopold, secretary of the Iowa State Chamber of Commerce on "The Value of Organiza- tion," was well received. Prof. E. C.
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sent a beautiful bronze vase filled with gorgeous yellow mums. Max Schling's basket was a beauty, Charles Henry Fox's Roman forum columns handsomely deco- rated with choice flowers, had a central window space. The S. S. Pennock Co. presented an elegant basket of very fine chrysanthemums. Harry Betz also sent two dozen of his best stock of that variety. Chas. E. Meehan and George Aeugle both extended their best wishes with choice flowers, and there were others that came without cards. The large window, which with the door takes up the entire front of the store, was beautifully decorated. Pavement boxes extended the fullTength below the window, these being filled with evergreens as were two large curb vases. There is a work room off the store in the rear. Albert Mower is manager. A throng of smiling visitors crowded the store all day long—friends of Mr. Grake- low, who called to see and congratulate him on his beautiful store. It was indeed a most auspicious opening. Penn's Foch Window. The accompanying illustration gives an excellent view of the Foch window, fea- tured by Penn the Florist, of Boston, Mass., during the visit of Marshal Foch to that city, November 14. The bronze figure of the marshal was surrounded by the tri-color of France and the stars and stripes, with a background of palms and Farleyense ferns, tastefully arranged on black velvet. The front of the windo"w was artistically decorated with baskets of roses and orchids, the latter typifying the fleur de Us, the French emblem. A spotlight illuminating the window day and night was most effective and many fa- vorable comments were received, espe- cially from the Boston newspapers. Volz, of Iowa State College, Ames, in speaking of the benefits to be derived by closer co-operation of the trade with the state institution, assured the members that the florists of the state could have any assistance from the college, as far as its facilities permitted, that would enable them to grow better stock. President Wilcox presented a number of helpful plans, which had been out- lined by the executive board, and in- cluded the following features: The co- operative buying of florists' supplies; an exchange list of growers, tabulating the amount or number of certain plants that each florist expects to carry during -the growing season; establishing a bureau to handle an exchange list of plants; legis- lative matters and educational features. After a thorough discussion all of the recommendations were adopted by the so- ciety. The co-operative buying of many flor- ists' supplies, such as fumigating and spraying materials, would be a great sav- ing as they could be purchased in large quantities and sold to members and other afiiliated organizations at a greatly re- duced rate. The use of an exchange list of growers, showing the amount of stock each expects to produce during the growing season, would aid greatly in sta- bilizing the market and avoiding possible gluts throughout the state. Growers would would also be enabled to raise plants that are not being gTown by other florists. A bureau to handle the exchange list of plants would greatly benefit the wholesaler and retailer, the plan, as outlined by the president, providing that all florists send weekly statements to the secretary, enu- merating the plants being grown at their greenhouses. From the data obtained, the secretary will compile a complete list of all available plants which will be sent out to the trade. By this method, growers will be able to dispose of their stock with- in the state and retailers will find it possi- ble to supply most of their needs at home, a great saving in freight and express bills being the result. The legislative and edu- cational features will help the trade in keeping abreast with new developments in floriculture, especially the passage of laws by the state assembly pertaining to the growing and selling of flowers and plants. The constitution and by-laws were amended to allow the affiliation of the society with the Iowa Horticultural So- ciety and permits its secretary, R. S. Herrick, to act in the same capacity for the Society of Iowa Florists. The affilia- tion will be of great benefit as five other organizations are connected with the horti- cultural society, with headquarters at Des Moines, the state capital. The following officers were elected for the coming year: Blaine C. Wilcox, Council Bluffs, president; Roy Kimball, Ottumwa, vice-president; James Denmead, Marshalltown, treasurer and R. S. Her- rick, Des Moines, secretary. Directors : Vancouver, Wash.—I. S. Holton, of this city, and J. P. Kertsen, formerly of Chicago, began the building of a range of greenhouses and a retail store December 1, to cost $25,000. They intend to grow cut flowers, shrubs and vegetables.

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