File:The American florist - a weekly journal for the trade (1916) (17957597470).jpg

Title: The American florist : a weekly journal for the trade
Identifier: americanfloristw4716amer (find matches)
Year: 1885 (1880s)
Authors: American Florists Company
Subjects: Floriculture; Florists
Publisher: Chicago : American Florist Company
Contributing Library: UMass Amherst Libraries
Digitizing Sponsor: Boston Library Consortium Member Libraries

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^gi6. The American Florist. 759
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GEO. WIENHOEBER'S STORE OPENING, CHICAGO, OCTOBER 16, 1916. the hob goblins, black cats, the witch and the broom, crepe paper, pictured with all sorts of Hallowe'en lore, will all be found useful adjuncts in this work. Good corn fodder with the husked ears attached, pumpkins in which faces have been artistically cut. an art learned in the school boy days, give materials that essentially belong to and have from the earliest time been associated with the day. Chrysanthemums in various shades of yellow and bronze that work in nice- ly with the autumn colors of the oak leaves and corn stalks, will add mate- rially and give an artistic finish to the whole. The inside of the store should also reflect the same holiday aspect with stalks of corn and autumn branches arranged over cases or the refrigerator or in many places where they will be conspicuous, yet out of the way. Many of the manufactured articles, besides being decorative, are also salable and quite a little busi- ness can be done with them in connec- tion with the sale of flowers for the occasion. There are many dinners given in ob- servance of the day for which some quite elaborate decorations are pre- pared. Large and small pumpkins, hol- lowed out, some with faces, filled with flowers and tied with ribbons, are gen- erally features of this work. Very ar- tistic decorations can be arranged with these, partially husked ears of corn, autumn leaves, chestnut burrs, etc., with marigold boutonnieres for the men and corsages of bronze pompon chry- santhemums for the ladies. Pumpkins, in which faces have been artistically cut, and some are very realistic, if nicely filled with flowers and tied with ribbons, make appropri- ate and acceptable gifts, that if pre- pared and featured some time before are sure to find appreciation and a more or less ready sale. To make the most of such a decora- tion, it should be prepared and ready to place in position at least a week be- fore the event; to stick a few things in the window the day before, as many do, is to make a very poor stab at it. Florists should realize the advantages of featuring and making the most of all svich occasions in advance; the ad- vertising value of an event planned for and extended over a week, as com- pared with a hastily constructed and hurriedly put together job the day be- fore with things at hand, is obvious. In the one case the attractive window as passed day after day is noticed, its various features commented on and spoken of to others, who make it a point to go out of their way to see it and thus the store and business is brought favorably to the attention of many who would not otherwise have known of its existence. The other hurried display is no sooner np than it has to be taken down, and has but little, if any, con- tinued advertising value. Every man in business hopes to see his trade increase and become more profitable year after year, but how comparatively few there are who work intelligently to bring this about. The successful men are always on the job; they are alert, active, with eyes on the future, always ready to grasp oppor- tunity as it presents itself in any branch. Others are satisfied with a busy day now , and again, taking the dull days between as a matter of course—"One can't be busy all the time, it will be better next week." They do not feature, they do nothing ;out of the ordinary to encourage trade, but simply wait for it to come along. In these days of modern storekeeping, men must be up to the times. It is the bright attractive store that with its elaborate display of seasonable plants and flowers, calls, Halt! to the passerby and compels him to at least take a look and impresses on his mind that here is an up-to-date flower shop, where should he want anything of the kind he would be very likely to find it. He may even think it worth while to go inside, and quite likely comes out with a package or has left an order and becomes a customer, all entirely due to the progressive efforts of the man wide awake to his opportunities. Tradescantia Baskets. The tradescantia is worth much more attention than is usually given this pretty pendant vine. Its growth is very rapid, and there are many places about the greenhouse, such as along the edge of a table, where a row of pots may be placed without inter- fering with the other stock and where these vines will grow without becom- ing tangled. When placed in mossed wire baskets, they make a beautiful ornament for house window decora- tions. A six or eight-inch pan, filled and grown on a slender pedestal, is soon saleable with its vigorous bushy trailing greenery. If kept pinched they make a nice centerpiece for the table. As a present for a child, half cocoa- nut shells or gourds, filled with trade- scantia are good stock and also make attractive store window ornaments. K.

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