File:The American florist - a weekly journal for the trade (1907) (18140098755).jpg

Title: The American florist : a weekly journal for the trade
Identifier: americanfloristw37amer (find matches)
Year: 1885 (1880s)
Authors: American Florists Company
Subjects: Floriculture; Florists
Publisher: Chicago : American Florist Company
Contributing Library: UMass Amherst Libraries
Digitizing Sponsor: Boston Library Consortium Member Libraries

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FLEISCHMAN'S NEW STORE, JACKSON BOULEVARD, CHICAGO. .Interior, showing flue ico box of ra.irble and plate glass.5 j^fi There arc a,iica,uy signs that this will be so, for Geo. Wienhober, Messrs. Flelsch- man's capable manager here, has just finished the largest and best Thanksgiving business in the career of the Chicago branch of this noted firm. The new store is certainly a credit to the firm and the finest in the city. The scheme is of white marble and plate glass mirrors, these latter being carried all around the store to the ceiling, giving the idea of in- creased size as well as being beauti- fully clean looking and bright. The store and office fixtures, grill, etc., are all of nickel, and everything is finely arranged for carrying on a large and high class business. The splendid large and capacious ice- box is of polislied marble and clear plate glass, that shows off the fine stock to per- fection and on the opposite side is a large, roomy and elegant show case in wliich various kinds of ware and baskets, ribbons and flower boxes of the best and latest designs are shown. The floor is of an elegant mosaic pattern and the center of the store is open and roomy, fine plants of various kinds being grouped around the center pillar. The ceiling, as will be seen, is a fine work of art. The trade here is strictly of a high class character, only the finest fiowers and the most exquisite designs, in the art of making which Mr. Wienhober is a past master, Ijeing han- dled. The continued and increasing suc- cess of the firm is the result of its spirited policy in showing the finest grades of orchids and other high class flowers at all times, even if occasionally there was a loss on the transactions at first. Now the firm's customers know they can de- pend upon getting their orders filled prop- erly and on time, with the result that stock Is continually being cleaned up. The window displays of orchids have long To Be Done Now. IN THE GREENHOUSES. Sow cyclamens again for succession. Obtain a good strain as this is no more trouble to grow than a poor one. Keep freesias cool from the first; these flowers cannot be forced rapidly. Keep pelargoniums well on the dry side until after the turn of the year when any that need it may be repotted. Never allow libonias to get dry at the roots or the flowers will drop and the plants be spoilt. Let tlie hydrangeas get well established in their new pots before introducing tliem to heat. Let the young cyclamens have all the light possible now. The best place for this class of stock is close up to the roof on a shelf but neglect in watering must be carefully guarded against. Anthericums may be freely propagated now from the young plantlets that appear on the flower spikes. IN THE STORE. Were plants plainly marked with their price it would often lead to increased business. Now the busy season is opening see that there are plenty of labels and tying mate- rial close to hand. A large funeral wreath of cycas leaves and violets recently noted was very ef- fective. Have plenty of damp sphagnum moss always at hand. Always have a few artistically arranged baskets to show, and ready to deliver when orders come in. Money spent judiciously on decorating the store with smilax, holly and other sea- sonable greens is well repaid. OUTDOORS. Even after planting is finislied for the winter there is no need to stop prepara- tions for spring planting as long as the weather keeps suitable. Always keep the natural habit of a tree in mind wlien pruning either fruit or shade trees or evergreens. When digging up dahlias and similar plants, fill in the holes at once if only for the sake of tidiness. In schemes for effect in the landscape good bold blocks of yellow and purple leaved shrubs are effective but there must be enough in a block to prevent a patchy appearance.
Text Appearing After Image:
FLEISCHMAN'S NEW STORE, JACKSON BOULEVARD, CHICAGO. Partial view of interior.

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