File:The American florist - a weekly journal for the trade (1904) (17518645643).jpg

Title: The American florist : a weekly journal for the trade
Identifier: americanfloristw28amer (find matches)
Year: 1885 (1880s)
Authors: American Florists Company
Subjects: Floriculture; Florists
Publisher: Chicago : American Florist Company
Contributing Library: UMass Amherst Libraries
Digitizing Sponsor: Boston Library Consortium Member Libraries

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ip04. The American Florist. 1019 THE RETAIL TRADE One or a few good plants in the show window are more effective than a crowd of them. And it is also less expensive. Hanging baskets, window boxes, tub plants, etc., out of doors in summer dry out rapidly. Water, water, water, and advise your customers to do likewise. A PAIR of bay trees outside the entrance to greenhouses or store lends dignity to the establishment and may be seen irom afar off. But don't fail to make them fast to something if exposed to strong winds. Royal Floral Designs. We reproduce in this issue some photo- graphs of elaborate floral designs in the form of an orchid bouquet and an orchid basket which were presented to members of the English royal family by Charles- worth & Company, the well known orchid growers of Bradford, England, on the occasion of some recent festivities. The flowers used in these designs pre- sented a most magnificent appearance it is claimed and reflected great credit upon the skill of the growers and their artists. We are indebted to Charlesworth & Company for this opportunity to repro- duce the photographs. Window Decoration, A pretty window decoration is noted at the Rosary on East Thirty-fourth street. New York. The large window is arranged to give the effect of an Italian garden. A few feet back of the glass front is a white balustrade with one two-foot opening in the center. This is made of white canvas and looks like marble (from the street). From boxes at the base are trained up such plants as English ivy or Rambler rose. Only one sort of plant is used at a time. The floor space is covered with moss and perhaps right in the front color is given (when the back is pure green) by four or five pots of gloxinia or some other low grow- ing, richly colored plant. The whole effect was very attractive and it had the great charm of simplicity. New York. Business is at a very low ebb. The high temperature of the past few days has had a further depressing influence on the market, and there is now practically "nothing doing." The stock coming in is nearly all outside grown, and in quan- tity is much more than the market can assimilate. Quoted prices are about as representative of the market as it is pos- sible to quote them, but just now the market is pretty generally a bargain shop. "Twenty cents a hundred or the dump barrel," said a prominent whole- saler the other day as he laid off a lot of roses of usable quality, and this is not extreme, by any means. Roses are not moving well, and there is but little really fine stock to be had. Asters are coming in nicely, and choice stock brings as high as $3 per 100. A lot of poor asters are offered, however, which are bringing next to nothing. Some of the large growers of asters report a large percentage of diseased plants this year, a condition which will materially reduce their cut. Gladioli are abundant, but the demand is fair and prices are upheld. Sweet peas are still plentiful, but the quality is wretched; late varieties are not yet
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ROYAL FLORAL DESIGNS. (Orchid bouquet by Charlesworth & Co., Bradford, Eng.) appearing. Carnations are nearing the end and are not much sought except in the choice varieties. Lilies are in short supply but of good appearance, and in consequence have commanded $8 per 100 for special requirements. One indi- vidual Long Island grower appears to have a corner on the market in lilies. Some cosmos has been seen in the mar- ket this week, but it is looked upon as a freak and does not go off. Reed & Keller have been busy for some time getting their convention exhibit together. They will probably get it off this week and it will occupy a whole car. Some novelties are included, among them a column and urn form of wire, embody- ing some very intricate work, and of a design quite daring in construction. The firm is busy getting up a stock of folding bells for Christmas trade, and has already on its books orders aggregating 25,000 bells. A white bell is to be leader this season. Chairman Patrick O'Mara and his committee are preparing to issue the pro- gramme of arrangements made for the trip of the New York contingent to the convention. It is now finally decided that the Philadelphia contingent will not join the New York party, but will pro- ceed to St. Louis over the Pennsylvania railroad on their own account. James Dean, who presides over the des- tinies of Freeport, L. I., retains his con- nection with the florists' trade by enter- taining florists who pass his way. A. H. Langjahr visited him last Sunday. C. W. Ward, of Cottage Gardens,Queens, N. Y., has just returned from a trip to the west. He leaves again the end of the month for Europe.

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