File:The American annual of photography (1917) (14780828171).jpg

Identifier: americanannualof1917newy (find matches)
Title: The American annual of photography
Year: 1917 (1910s)
Authors:
Subjects: Photography
Publisher: New York : Tennant and Ward
Contributing Library: Harold B. Lee Library
Digitizing Sponsor: Brigham Young University

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ow how you happened to addthe 50c to your bill. Why that is for turning the bolt thatadjusted the trouble, the mechanic answered. Then what isthe $50 for? That, replied the mechanic, is my chargefor knowing how. Sometimes I think that photographers arethe only people who entirely neglect to charge for the knowinghow part of their business. Then there is the item of over-head expense. The couponphotographer reasons this way: the plates cost 15c, the paperIOC, the mounts 15c; charge a dollar and the profit is 60c. Heforgets rent, equipment, heat, light, telephone, service, andtime, and that precious element that life itself is made of—heforgets all but the mere profit on material. Of course the coupon photographer and the coupon sales-man will present their argument at this point; it is always this—the profit comes on the sale of duplicate prints. So it does.But what is charged for the duplicate prints? Photography,like printing, like anything else requiring individual treatment, 72
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SKETCHING. G. W. Harting. presupposes the heaviest expense and the most work must beexpended in getting ready to make the first copy. The makingof the negatives, the submitting of the proofs, the retouching,all must be correctly done even though but one print is ordered.It is because of this that the average studio charges about atwo-thirds rate for the first half-dozen. This is reasonableand is accepted as just by the public. But the coupon studio reverses this. The coupon studiodelivers the two 8 by los mounted for $2 and for the dupli-cates often quotes the price at $1150 or $2 each. This is in-consistent and the average purchaser of photographs knows it.She knows well that photographs should cost more in smallquantities than in larger numbers. She presumes that thephotographer is making a profit on the first transaction—whyshould she not think this, for she is paying the price he set forhimself—and she resents the paying of the advanced price forduplicate prints. Generally spe

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