File:Restaurant de Ben Finkelstein - rues Vitre et Saint-Urbain.jpg

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Description	Français : « Le petit restaurant de Ben Finkelstein à l’intersection des rues Vitré (Viger) et Saint-Urbain est le royaume des boissons gazeuses. Comment ne pas regarder ces publicités omniprésentes sans que soit évoqué le souvenir de Kik Cola dans l’imaginaire montréalais. La compagnie installe son usine au 1387, rue Villeray en 1926 et, dès lors, le Kik est partout. Outre sur les façades de restaurants, on trouve ses publicités dans les vitrines des épiceries, sur d’immenses panneaux-réclames et dans les journaux. Le hockeyeur Henri Richard fait aussi la promotion de ce cola, moins cher que ses concurrents et distribué dans un format familial d’une pinte, une innovation dans ce marché. Malgré ce succès, le Kik disparaît graduellement des étalages montréalais. » - Archives de Montréal, extrait de «Vivre Montréal 1920-1969»
Date	30 June 1942
Source	archivesdemontreal.com - *
Author	Archives de la Ville de Montréal

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