File:Image from page 462 of "Hardware merchandising August-October 1912" (1912) (14781397501).jpg
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[edit]DescriptionImage from page 462 of "Hardware merchandising August-October 1912" (1912) (14781397501).jpg |
Identifier: hardmerchaugoct1912toro Title: Hardware merchandising August-October 1912 Year: 1912 (1910s) Authors: Subjects: Hardware industry Hardware Implements, utensils, etc Building Publisher: Toronto : Contributing Library: Fisher - University of Toronto Digitizing Sponsor: Algoma University, Trent University, Lakehead University, Laurentian University, Nipissing University, Ryerson University and University of Toronto Libraries
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Text Appearing After Image: mT ells Best The GILLETTE ShaveQuick—clean—cool—comfortable Many a dealer, in his desire to bestrictly up-to-date and to please hiscustomers, has stocked nearlyevery safety razor that has comeout. The steady demand, built by qual-ity and persistent advertising,soon clears out his GILLETTES.But the others stick, and becomeless saleable week by week. Facing a considerable loss in these si ow-moving goods, some dealers de-cide to hold back the GILLETTE till they have succeeded in getting ridof the other stuff with which they are 1 oaded. As surely as night follows day, this course leads to two results. Their razor trade falls off, because cu stomers go elsewhere to buy the GIL- LETTE—and those who do purchase other razors come back to kick, orworse still, stay away and knock. To sacrifice these misfits at once hurts, but it pays in the end to do it, andto feature the GILLETTE. For you simply cannot afford to recommend to your customers as the best,any razor except the one that IS
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Source | Image from page 462 of "Hardware merchandising August-October 1912" (1912) |
Author | Internet Archive Book Images |
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