File:Howard's Rock, Memorial Stadium, Clemson University Tigers, Clemson, South Carolina (6120546334).jpg

In the early 1960s, "Howard's Rock" was given to then head coach Frank Howard by a friend, Samuel Columbus Jones (Clemson Class of 1919). It was presented to Howard by Jones, saying "Here's a rock from Death Valley, California, to Death Valley, South Carolina." Howard didn't think anything else about the rock and it was used as a door stop in his office for several years. In September 1966, while cleaning out his office, Howard noticed the rock and told IPTAY executive director Gene Willimon, "Take this rock and throw it over the fence or out in the ditch...do something with it, but get it out of my office." Willimon had the rock placed on a pedestal at the top of the east endzone hill that the team ran down to enter the field for games. On September 24, 1966, the first time Clemson players ran by the rock, they beat conference rival Virginia, 40-35. Howard, seizing on the motivational potential of "The Rock", told his players, "Give me 110% or keep your filthy hands off of my rock." The team started rubbing the Rock for the first game of 1967, which was a 23-6 waxing of ACC foe Wake Forest.

It is now a tradition for the Clemson Army ROTC to "protect" the Rock for the 24 hours prior to the Clemson-South Carolina game when held in Death Valley. ROTC cadets keep a steady drum cadence around the rock prior to the game, which can be heard across the campus.

Probably the most highly publicized traditions of the Clemson Tigers football team is the entrance, which has been referred to as "The Most Exciting 25 seconds in College Football." The tradition of Running Down the hill started when the Football Team locker rooms were located in Fike Field House (located up the hill North-East of the Stadium). Clemson players would literally "run down the hill" all the way from Fike into the stadium to intimidate opposing teams.

Today, after exiting the stadium on the west side, the players load into 2 buses which, escorted by police officers, make their way around the stadium to the east side where The Hill is located. This scene is shown on the JumboTron inside the stadium. When the buses arrive at the east side the players get out and gather at the top of the hill and stand around Howard's Rock, once most of the players are out of the buses and ready to go a cannon sounds, the band begins to play Tiger Rag and the players make their way down the hill. The spelling out of C-L-E-M-S-O-N during this Tiger Rag is one of, if not the, loudest times it will be spelled out during the game.

At the end of the 2008 season the Tigers have made the run down the hill 327 times.

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