File:How to make show cards; a practical treatise for the use of retail merchants and their clerks (1916) (14580244940).jpg

Identifier: howtomakeshowcar00mill (find matches)
Title: How to make show cards; a practical treatise for the use of retail merchants and their clerks
Year: 1916 (1910s)
Authors: Miller, Charles Arthur, 1850- Thompson, William Alexander, 1862-
Subjects: Advertising cards Lettering
Publisher: Boston, Mass., The Spatula publishing co
Contributing Library: The Library of Congress
Digitizing Sponsor: Sloan Foundation

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not allow your brush to be on the outeredge of a letter unless it is moving at a slow, evenrate. Of course the brush has to be removed and re-placed ; but before removing it draw it away fromthe edge. If making single stroke letters, greatdexterity is required to replace and remove it so asto retain a line of even width throughout. No letter, however, will be more easily readnor have a neater appearance than those of thealphabet given, especially when used with the smallor lower case letters. Lower Case Letters. It has been shown that all letters are formedof straight and curved lines, and they have a definiterelation to each other. This is not quite so true of the small letters, orlower case. The knowledge gained by study and practiceof the capitals will be a ready aid to the construc-tion of the smaller letters. They are divided into classes: short, ascendingand descending. The short letters are a, c, e, m,etc., the ascending b, d, f, and all letters whose 63 HOW TO MAKE SHOW CARDS.
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HOW TO MAKE SHOW CARDS. 09 height is equal to that of the capital letters ; thedescending are those extending below the line. While they cannot be successfully shown ingeometrical monogram, they have many features incommon that will be readily recognized by analysisof the respective divisions. They are a bit more difficult to execute, per-haps, but have a tendency to conceal slight inaccu-racies, an advantage which caps do not possess. There is also a certain license in constructionpermissible, providing it does not disturb the sym-metry of the line. The ascending letters should bethe same height as the capital letters, except theletter t, which is only slightly shorter than theother ascending letters. The short letters are butone-half or one-third as tall as capital letters. The lower case letters are made by a feweasily combined strokes with much rapidity. It may be noted that the letters b, d, p, q, ghave almost identical construction, being composedof the same curved and perpendic

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