File:Hardware merchandising March-June 1919 (1919) (14579929397).jpg

Identifier: hardmerchmarjun1919toro (find matches)
Title: Hardware merchandising March-June 1919
Year: 1919 (1910s)
Authors:
Subjects: Hardware industry Hardware Implements, utensils, etc Building
Publisher: Toronto :
Contributing Library: Fisher - University of Toronto
Digitizing Sponsor: Algoma University, Trent University, Lakehead University, Laurentian University, Nipissing University, Ryerson University and University of Toronto Libraries

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hown the size and price of the nes-ting. Can Figure Quickly Close at hand are a number of panelsas shown in the illustration. There isone for each style of netting that thefirm carries in stock. Each panel alsoshows the size of the netting and theprice per foot. In order to prevent therough ends of the netting from catchingin customers clothes or cutting theirhands while they are examining thesamples, each panel is bound with tin.This not only keeps them in good shapebut also has the effect of making themperhaps more attractive than they wouldbe in any other way. We handle quite a lot of netting, saidMr. Russill. This method of showingit has certainly helped out sales. Rollsof poultry netting are somewhat difficultto display in a store under ordinary cir-cumstances. They are not easy to handleand they take up a lot of room. By thisplan we can show exactly what we havein stock, the size and the price, and keepit before people in a prominent part ofthe store. We have to meet the depart-
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The illustration shows how an un-attractive pillar occupying a prom-inent position in a store was turnedinto a silent salesman for poultrynetting. It has produced splendidresults the manager states. ment stores in selling this and we aremeeting them every time. As will be seen from the reproductionof one of the advertisements used bythe Russill Hardware Co., the firm goesright out after business by the consist-ent use of newspaper space. The firm perhaps has a record for anadvertisement that is unique. We struck what we considered a first-class style of advertisement, said Mr.Russill to HARDWARE AND METAL,and we have not changed it in twentyyears. We change our advertisingcopy regularly but we have not changedthe style. I suppose we have spent atleast $100,000 in this style pf advertis-ing and it certainly has brought us re-sults. Our business is with the generalpublic, you and myself, and the everyday-citizen. We do not do much trade inthe country, but we aim to reach thecity people

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