File:Hardware merchandising August-October 1912 (1912) (14781595051).jpg

Identifier: hardmerchaugoct1912toro (find matches)
Title: Hardware merchandising August-October 1912
Year: 1912 (1910s)
Authors:
Subjects: Hardware industry Hardware Implements, utensils, etc Building
Publisher: Toronto :
Contributing Library: Fisher - University of Toronto
Digitizing Sponsor: Algoma University, Trent University, Lakehead University, Laurentian University, Nipissing University, Ryerson University and University of Toronto Libraries

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is a blind pig. Nor is the only benefit derived fromthe abandonment .of the counter, andthe consequent better display, the saleswhich come by reason of having a widerrange of goods well shown. Perhapsan even greater benefit is one which ishard to measure or even estimate. It isan indirect benefit—simply the benefitwhich comes from an improvement inthe appearance of the store. People liketo go to a bright and attractive placeto do their business. There are a fewMrs. Gummidges, who seem to enjoy be-ing sad, but the great majority of peopleare desirous of being happy. They likebrightness and beauty. They like vari-ety. In short they will like a storewhich is not only clean, but where arti-cles carried are attractively shown.They may have little interest in the ar-ticles—but they enjoy seeing them allthe same. Many a woman has paused fora considerable time examining a displayof saws. Now the sawing they left totheir husbands, but the brightness andattractiveness of the trim interested
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Part of Griffin & Brennans Store, Arnprior—Had the Counter Not BeenRemoved There Would Hare Been No Room for the Stoves. 36 them. It made them more pleased withthe store. Means Dollars in Profit.The general brightening effect—thegeneral interest which it makes possible,is perhaps the great argument in favorof side-tracking the counter. The coun-ter has been a good friend in the past.But with immediate things old friendsare not always the best. The problemis one for every dealer to consider forhimself. Can you or can you not, im-prove your store by saying good-bye tothe counter. If you have replaced somecounters with display contrivances, couldyou not well go still further, and removea counter or two more ? It is worth con-sidering, for the answer right or wrong,will mean dollars gained or lost. © BIG ANNUAL WASTE. Washington.—Charles L. Parsons, ofthe Bureau of Mines says we waste an-nually : A quarter of a billion tons of coal. More natural gas than the total out-put of ar

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