File:Haima M5.jpg

English: Place: Liping, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province

Chinese name: 海马M5 (hǎimǎ M5) Year of launch: 2013

海马 means seahorse, but is actually an abbreviation of 海南马自达: Hainan Mazda. Hainan is a large island and province of China and has the size of Taiwan or Belgium. Haima is based in Hainan's capital, Haikou. History of Haima goes back to 1992, when Mazda and the Hainan local government started a joint venture for the production of Mazda cars. Mazda produced versions of the Mazda 323, 929 (Luce) and MPV. The joint venture lasted until 2006, when Haima's stake was bought by FAW. FAW currently owns 49% of Haima. Haima relied on Mazda technology for quite some time, but they developed a whole line-up through the years, which currently includes the M3, Family (formerly known as M5), M6 and M8 sedans, Family 7 (formerly known as V70) MPV and S5 Young, S5 and S7 SUVs. It seems the small Fushida vans have been discontinued.

In December 2013 Haima launched the M5. After a few years it was facelifted and renamed Family, which means it is the third generation Family after the old Mazda 323 (Familia)-based Haima Family and the rebadged and revamped Haima3, which was also named Haima Family.

Haima has always been a midpack player, sales have never really taken off considering its contemporary line-up. The S5 SUV and Family are currently Haima's bestsellers, the latter one did 49,422 units in 2015 and 42,757 in 2016.

Source: carsalesbase.com/china-car-sales-data/haima/haima-m5-family/