File:Gillette's first advertisement, 1903.jpg

This is a new kind of razor. The piece of steel that does the work is two edged and is about as thin as this piece of paper. This steel is held so tight that it could not possibly cut you–arranged so ingeniously that it can be cleaned by merely holding it under the faucet or dipping it in the bowl an instant.

The main idea involved is the new process of so tempering and sharpening such thin steel as this that it will hold its edge during twenty or thirty shaves. But, even in the holder, there are hitherto unthought of improvements. You will have to see it to appreciate it.

The principal comfort, however, in this razor is that you never have to sharpen or hone or strop it. When the blade begins to pull in the slightest we will sharpen it for 2½ cents, or a new blade will cost you just five cents.

There are no adjustments, no nuisances. You do not even reed to be particular about washing your razor. It is made of silver and will not rust.

You can shave yourself with this razor, if you never could with another. No matter how expert you are with any other razor you can save time and trouble and money by using it.

Do not confuse this razor with any other you have ever seen or heard of. Its every detail is brand new. (Agents wanted.)

We have a booklet describing the razor, which will be gladly sent without cost. But the razor itself is so convincing–so astounding–that we wish you would send for it on trial. The price is $5.00 for the silver razor, with 20 blades—two years’ supply—in a neat box. The gold razor will be $12.00. Send no cash simply ask. Write a letter or use the coupon.

TOWNSEND AND HUNT

1602 Marquette Building, Chicago