File:Florists' review (microform) (1912) (16702309722).jpg

Title: Florists' review (microform)
Identifier: 5205536_48_1 (find matches)
Year: 1912 (1910s)
Authors:
Subjects: Floriculture
Publisher: Chicago : Florists' Pub. Co
Contributing Library: University of Illinois Urbana-Champaign
Digitizing Sponsor: University of Illinois Urbana-Champaign

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30 The Florists^ Review Mat 19, 1921 der to give the force a chance to catch up with the flowers already ordered. The last customers on Sunday took all the roses without stems; they wanted anything that /'ould be worn. Dozens of men went a^way wearing small sprays of v.alley. The last customer, a me- clianic in his working clothes, bought and wore jway two orchids, absolutely the last flowers of any kind in the store. Mothers' day in this store was far ahead of Christmas, or even Easter, in the sale of cut flowers. ROSABIANS PLAN FIELD DAY. The executive committee of the American Rose Society will meet in Washington June 1 and 2. The pro- gram will be as follows: Meet at Gude Bros. Oo. oflices at 10 a. m.; visit Ar- lington Farms till noon, where the Sec- retary of Agriculture or other promi- nent officials will address the gather- ing; at noon, drive through Rock Creek park to Twin Oaks, the home of the former Mrs. Gardiner Hubbard, who do- nated a gold medal to be awarded every five years for a new rose. This is now the home of Mrs. Charles J. Bell. Here refreshments will be served and the rose garden inspected. After that an- other drive will be taken, through Ex- ecutive avenue and the Soldiers' Home to the New Ebbitt House, where lunch- eon will be served. On the morning of June 2 there will be a visit to the Sbaw water lily gardens at Kenniworth, Md.; in the afternoon a visit to Dr. Van Fleet's rose garden at Bell's Station, Md.
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ODCN U^Xm^J^ DEADED^ A FLOBAL BOND. We take pleasure in stating that we had the best business on Mothers' day in our experience, more than doubling any previous year, and we give credit for the greater part of this increase to the telegraph business. Friday, Satur- day and Sunday the telegrams piled in on us, and had we not fully prepared in advance, we should not have been able to care for our orders. We had con- tracted in advance, so we did not have to suffer for the increase demanded in prices. It is too bad that prices were ad- vanced as they were. It is not to the credit, nor does it serve to the upbuild- ing, of the florists' trade. In the adver- tisement we carried in the Pasadena papers we stated, "It is a day when flowers are a necessity, not a luxury, and prices will be according." There is certainly an opportunity of great value to the florists' trade to make Mothers' day a day that will constantly increase in its observance. Consider the great amount of pub- licity given this day by the press. If the florists' trade were compelled to pay for this, it would cost a vast amount of money. All florists were benefited, and we should take advantage of this great opportunity. It is to be deeply regretted that cer- tain persons raise the prices of flowers on this day. It gives the public the im- pression that flowers are always high- priced, whereas if people can get flow- ers within their means, more flowers will be purchased and I believe business would be doubled. It seems to be generally accepted that carnations are the flowers for Mothers' day. To this I certainly ob- ject. I think the intent was for a car- nation to be worn as an emblem of the day, a white one for the departed mother, a red one for the living. But to give pleasure and happiness to the mother who is with us, flowers of bright- ness and beauty should be sent. I think this can be more fully carried out by the florist himself in suggesting the sending of other sorts of flowers and letting the carnation remain as an em- blem to be personally worn. We hope that the trade will take this up and make Mothers' day a day of flowers by necessity. If you figure our great returns in payment for this coun- try-wide publicity, not in dollars and cents alone, we surely shall be well re- paid. Let us all boost this as one of the greatest campaigns in the floral world. Think of the great assistance given our trade by this universal publicity! What would any of the large commer- cial business concerns give for such a boost! Yet this is laid at our door and we are not taking the full advantage of it. Why not take advantage of it and prepare for next year? We all cer- tainly know a good thing. Why should not every florist feel he has and owns a floral bond—a bond that is always above par and paying interest daily? Who wants a better investment? Be assured I have taken one. Henry A. Siebrecht, Jr. THE DANDELION. In answer to the question in last week's issue: "Did You See Any Dan- delions?"—yes, I did, and so did an- other citizen of Columbus, who took the time to mention it in a leading news- paper. This is the way the item read: THE MOTHERS' DAY FIX)WER. In a prominpnt Columbus cluircli last Sunday a banker appearp<i witb a dandelion in the lapel of hlH ooat. It was Mothers' day and he alone of all the hundreds of worshipers at that serv- vire chose this lowly yet really l)eautifiil flower as his expression of the spirit of the day. The banker drove to church as splendidly as any other parishioner, and he could well have af- forded the outlay of money for some other con- ventional flower. He had his mother with him, and according to his own statement, when he was tucked into bed that night by his sweetheart of silver hair and she had kissed him, she re- marked that it was the best Mothers' day she had yet enjoyed. The dandelion expressed to her the simple de- votion the son bore for a real mother. The banker said that he had gone to a florist's shop the day previous to buy some more conventional flower, but found the supply exhausted. He also discovered that the day had been sadly commer- cialized. No doubt some criticised this banker for wearing a dandelion to express the most natural and simplest love that exists. But his heart was rich in devotion, and besides, it was his protest against a tendency that in New York city, for Instance, found carnations selling for $1 a blossom, because the special demand made it possible to get that sum. But dandelions are picked so closely here to make liquor that I predict they will never pass carnations as a Moth- ers' day flower. Their market value at $15 a quart distilled is more than carna- tions at $3. J. W. Thompson. HOSPITAL DAY IN TOLEDO. National Hospital day, May 12, was celebrated in Toledo under the auspices of all the hospitals. An advertising campaign in the daily papers called at- tention to the work that is being done for humanity in these institutions. The various hospitals were decorated with palms and ferns donated or furnished by the florists. Many visitors were shown through the hospitals between 2 and 4 p. m. Some of the visitors brought or had flowers and plants sent to the sick. The celebration will be an annual affair here, and next year flo- rists ought to receive a much greater benefit. As the day came right after Mothers' day, when one Toledo councilman called florists who charged 25 cents for a car- nation "the meanest kind of profit- eers," Schramm Bros, thought it an auspicious moment to show the public that florists are always willing to co- operate in worthy movements. They contributed a rose for each patient and nurse in every hospital, with a card attached reading, "Just a bit of good cheer from Schramm Bros." They be- lieve that it is profitable for a florist to take a dose of his own medicine, which he prescribes for the public when he urges them to "Say It with Flow- ers." An advertisement in the daily papers headed, "A Rose for Each Pa- tient," brought the firm's attitude to the public's attention. MOTHEBS' DAY NOTES. Cinciimatl, O.—Julius Baer, who is one of the foremost advertisers of tele- graph delivery service, reports an ex- ceedingly large business in wire orders for Mothers' day. Lincoln, Neb.—Frey & Frey report a rapid increase in the telegraph delivery department of their business. The tele- graph orders handled for Mothers' day were twice as numerous as in 1920. St. Louis, Mo.—Grimm' & Gorly ad- vertised in the Post-Dispatch May 5 their intention to send each "gold star" mother a gift of flowers on Mothers' day and asked the public to furnish the names and addresses of them. New York, N. Y.—H. B. Marinelli, Montvale, N. J., took advantage of the widespread newspaper talk of "dollar carnations" for Mothers' day to adver- tise in the New York Times May 13 that "Marinelli carnations have been sold at all times since they were first put on the market at not less than that price," urging the public to ask the florists for Marinelli carnations. Knoxville, Tenn.—"An ad that brought real results,"-is the way Karl P. Baum, secretary-treasurer of Baum's Home of Flowers, Inc., characterized the page which his firm, with Charles W. Crouch, A. H. Dailey and the Mc- Xutt Floral Co., ran in the Journal and Tribune May 5. It was well illustrated with pictures of mother and carried a short story about the origin of Moth- ers' day.

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