File:Florists' review (microform) (1912) (16680669846).jpg

Title: Florists' review (microform)
Identifier: 5205536_49_8 (find matches)
Year: 1912 (1910s)
Authors:
Subjects: Floriculture
Publisher: Chicago : Florists' Pub. Co
Contributing Library: University of Illinois Urbana-Champaign
Digitizing Sponsor: University of Illinois Urbana-Champaign

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TLOWERS TO MAKE FRIENDS. The Floral Shop, of Bisbcc, Ariz., is a consistent advertiser and keeps the pub- lic reminded that it can be said with flowers by regular advertisements in the local ))aper. For all special occasions special advertisements appear. But this company believes that flowers and jtlants are grown for more than just special occasions. Tliis firm believes that flowers can make friends for its clientele and retain them. Tliis belief is reflected in the following unusual advertisement, which has a pull for men, women and children: To linve friends, be one. Your Iriii' sciiti- iiu-nt towardH them is l)eBt exprosscd wlii-ii voii "Say It Willi Fiowers." Tlie Floral Klu.)i, 74 Miiin street, phone 731, is always at your seivice with cut flowers for all occasions. Iteaiitifiil baskets, ferns, palms, lldwcriiit; plants; also goldflsb, singing canary birds i#id their Hiipplies for sale. Flowers delivered anywhere in the riiitrd States by wire. The above is just one of the many advertisements tliat are building busi- ness for tlie Floral Shop. STARR'S NEW STORE. Stepping along in the march of i)rog- resa, Starr the Florist, of Wilson, N. C, lias moved into a new and bigger store. The new place of business, shown in an illustration on this page, is situated in a recently constructed 3-story building at 305 Nash street. The store is well equipped. There are a McCray display case, sliow case, counter and desk, all finished in white enamel. The large refrigerator is cooled by a refrigerating system, which keeps in fine condition the large stock of plants and cut flow- ers, most of which comes from the com- pany's own range on Maplewood ave- nue. COMMEMORATING DEAD HEROES. "Push the day, devise new ways to use flowers on this day, and you will be doing the nation a service, by keeping the memory of the fallen heroes fresh in the minds of the people," said an article by Tate in the Memorial day number of The Eeview. The Lin- coln Floral Co., of Lincoln, Kan., reports the origin in that little western town of two beautiful customs to keep the mem- orv of the fallen heroes fresh in the minds of the people. One of these cus- toms has been in use for a number of years and originated in the mind of Ida Kilmer, of the W. R. C. Its purpose is to commemorate the dead sailors and it is held on the bridge which spans the Saline river. A 6-foot boat outlined with white lilies is completely covered with alternating rows of the rich red of the General Jacqueminot roses and the white of Mme. Soupert. Silk flags float from both the stem and stern of the brave little craft, which is borne to tlie water's edge by four Boy Scouts, accompanied by a guard of honor of sailors in uniform. The firing squad of uniformed sailors and the guard of sailors and marines, together with the bugler, all stand at attention during the ritualist services of the W, R. C, As the commander of the G. A. E. casts the wreath of roses upon the breast of
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the waters in memory of all the sailor dead who sleep beneath the waves, the Boy Scouts set adrift the beautiful little boat, and as it floats down the stream, a salute is fired across its bow. As the little craft passes under the bridge, it is showered with thousands of blooms by the throng of people on the bridge. The second custom was designed espe- cially to keep the memory of the city's fallen heroes fresh in the mind of the people. Tliis custom had its origin in the mind of Miss Clarissa Greene, of the W. B. C, and was held in connection with the regular Memorial services on the Sunday preceding the holiday. A box filled with damp moss and covered with a mesh screen, painted green, was placed before the entrance to the church before the services began. The names of the dead soldiers were read by a member of the congregation and, as each name was called off, a white cape jasmine was placed on the box. When the eighty-seven names were read, the eighty-seven blooms placed completely covered the 2-foot frame. The poem, "The Little Green Tents," was read, and while this was in progress, the figures, "87," were outlined in Amer- ican Beauty roses on the cover of the box. The plan next year is to include in the list all of the 200 or 300 men who are buried in the county. The figures had been previously marked for the placing of the American Beauty roses and the richness of their color blended beauti- fully with the white cape jasmines. BUSINESS MUST BE QOOD. Business must be good in Boston, for the Boston I'ost, June 18, printed the portrait of a girl, surrounded by boxes and baskets from florists, as the "Ead- cliffe College senior who was showered with so many flowers on class day that she did not know what to do with them." The story which accompanied the illustration was as follows: Radcliffc's 12." seniors are attemptinj: to solve the problem of disposing of the flower Kifts they are receiving this week as graduation tokens from their friends and admirers. l(oxes, baskets of flowers and potted plants have been constantly arriving at the college buildings and dormitories for the fair seniors ever since Friday, and in sneh abundance that the girls were obliged to enlist the services of tlie entire freshman class to aid them in caring for tlie nosegays. It is said that never before has any senior class at Itadcliffe been so delugeil with floral offerings. All the girls who can drive an auto are busily engaged in rushing the flowers to the neighbor- ing hospitals. One weary little freshman esti mated that she had carried some 500 Ixixes of flowers yesterday to the waiting automobiles and "yet they come," she sighed. The old standbys, sweet peas, ordiids and roses, seem to predom- inate, according to Miss Hiith Huntley of the senior class, wlio was one of tlie many seniors to find herself in a quandary over the wealth of flowers received. Looking in the Window of the New Store of Starr the Florist. FLOWER SHOW AT RALEIGH, N. C. Florists of the state of North Caro- lina have arranged to use space in Flo- ral hall, Ealeigh, N. C, and in the bor- ders and beds outside this building for a flower show during state fair week in

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